Optimised design for greater clarity

BERNINA Home Page Shines with New Splendour

Steckborn, January 2007 – Clearly arranged, user-friendly and informative – that’s BERNINA International AG’s new international home page.  The tradition-conscious Swiss company has now gone online with its revamped website at www.bernina.com.

The improved structure of the BERNINA home page and its easy-as-pie navigability allow Internet users to zero in on the content they are searching for even faster than before. At the same time, the new international website scores points with the host of services it offers. Besides information on the company and its product lines, you’ll also find software updates, sewing instructions and embroidery designs that can be downloaded free of charge.

The “Products” area offers a quick overview of the entire BERNINA product range; those looking for in-depth information will find out more about accessories and matching or related products by clicking on the appropriate links. What’s more, for the first time ever, the products are managed centrally, offering the key advantage of simplified updating. Users reach the individual countries’ websites, with country-specific information on the relevant dealer networks and product ranges, as well as offers and event dates, via the international bilingual (German/English) website. The advantage: each country can manage the necessary information for its own marketing and communication campaigns individually and independently.

“With the new BERNINA global website, we present a unified look to the world” enthuses BERNINA International AG owner Hanspeter Ueltschi. “All in all, the new home-page concept with its optimised design offers our users greater orientation and clarity. The most frequently used subject areas can now be navigated to from any area in the website with a mouse click, and up-to-date information is displayed more prominently.”

The home page is rounded off with a Press area featuring the latest company news and in-depth information on the newly opened BERNINA Creative Center – including all the dates for classes and training courses.

Press contact:

BERNINA International AG

Central Marketing

Annett Kruse

Seestrasse, CH-8266 Steckborn

Tel. +41/(0)52 7621-206

e-mail: annett_kruse@bernina.com