Book Launch: 75 Years of BERNINA

Steckborn, December 2006 – Published on the occasion of the 75^th anniversary of the BERNINA brand, 75 Jahre BERNINA – Der rote Faden in der Welt des Nähens (75 Years of BERNINA – The Red Thread in the World of Sewing) presents the history of the company and its brand name, its products and their applications in an informative, richly illustrated book. The work will be launched on 1^st December before a selected audience at the official opening ceremony of the new BERNINA Creative Center in Steckborn.

The 146-page book is the product of close co-operation between the Marketing department of BERNINA International AG and the Agency for Strategic Communication, GRUPPE DREI^®, in Radolfzell/Villingen-Schwenningen. The extensively researched, attractively illustrated volume provides a comprehensive overview of the history of the company and brand, its products and their uses. Covering a range of subjects from the invention of the sewing machine to the modern sewing and embroidering computers of today, the book places BERNINA in the historical context of the world of Swiss brands. A short history of the company provides an insight into the inventive, enterprising spirit of a highly successful Swiss entrepreneurial family. In addition, the special technical features of BERNINA sewing machines and sewing and embroidery systems are discussed. A brief foray into 20^th-century fashion (including BERNINA fashion) and an overview of BERNINA’s worldwide presence make this an informative, engrossing read for all BERNINA fans. A detailed glossary helps readers navigate their way through the company’s varied product range, with its wealth of specific patented features.  Amply illustrated with colour- and black-and-white photos from the BERNINA archives, the book is also eye-catchingly bound, with an attractive cover in the trademark red of the company – strikingly embossed – a matching ribbon bookmark, and an altar fold in the centre of the book, where the history of the BERNINA brand is chronologically documented in a timeline. An informative standard work for sewing fans as well as for the sewing-machine and textile industries.

Press contact:

BERNINA International AG
Central Marketing
Annett Kruse
Seestrasse, CH-8266 Steckborn, Switzerland
Tel. +41/(0)52 7621-206