1. Name and contact details of the data processor responsible, the data protection officer and the location of the server.
Responsible in accordance with Art. 4 para. 7 of the EU General Data Protection Regulation (GDPR) is
BERNINA International AG
Tel.: +41 (0)52 762 11 11 (see Legal notice).
Our data protection officer Mr. Denkinger can be contacted via email at firstname.lastname@example.org or at the aforementioned postal address, addressed to "the Data Protection Officer".
BERNINA will store personal data on servers in the EU.
2. Collection and storage of personal data; type and purpose of its use
a) When visiting the website
When you access our website, information is automatically transferred to us via the browser on your device. When you visit our website, the following data – without any action on your part – will be collected and temporarily stored in a log file:
- IP address
- Date and time of the request
- Time zone difference to Greenwich Mean Time (GMT)
- Contents of the request (specific page)
- Access status/HTTP status code
- the amount of data transferred
- the website from which the request was received
- Browser used
- Language and version of the browser software
- Operating system and its interface
The specified data will be processed by us for the following purposes:
- To ensure the smooth establishment of a connection to the website
- To ensure convenient operation of our website
- To evaluate the system security and stability
- Other administrative purposes
The legal basis for data processing is Art. 6 para. 1 clause 1 lit. f of the EU General Data Protection Regulation (GDPR). Our legitimate interest arises from the abovementioned purposes for data collection.
b) When using a contact form or contacting us via email
By making contact with us through a contact form or email, the data communicated by you (your email address, name, phone number, address, and any other information you provide on the contact form) are stored by us in order to answer your questions. Insofar as is necessary based on your request, the data can also be transferred to companies affiliated with BERNINA or to independent market organizations and processed by them. We delete any data arising in this context if it is no longer necessary to store it in order to answer your request.
The processing of data for the purpose of contacting us is made according to Article 6 para. 1 clause 1 lit. a GDPR on the basis of your voluntarily provided consent.
c) when using our blogs
If you sign up for the BERNINA Blog
, the mandatory information specified by you when signing up (name, email address, country) as well as any additional data you voluntarily provide to supplement your profile, are saved for the purpose of the blog and for direct marketing purposes and, where appropriate, is linked to other data that BERNINA has saved about you. In the blog, you can publicly post topics, posts, links, comments, photos, sketches, instructions, etc. If you carry out such an action, we will save this internally, publish your action in the BERNINA blog and use these activities, where appropriate, to provide personalized content. Based on your uploaded projects (number of articles written, categories, participation in cooperative actions, tags used to describe articles, first/last entry) we will try to draw conclusions about your interests and use this information for direct marketing purposes.
You can also sign up for our special blog newsletter. For the blog newsletter, the statements under No. 2 lit. d) shall apply accordingly with the following exception. To send the Blog Newsletter we use the Episerver Campaign service from the external service provider Episerver GmbH, Wallstraße 16, 10179 Berlin, Germany.
Mandatory information is required to use the blog, since we need your email address for authentication, your name in order to be identified as the author of projects/comments, as well as for a personal response from us, and your country in order to be associated with a market organization. You are neither legally nor contractually obligated to provide information. Use of our blog, however, is only possible if the required information specified above has been provided.
If you want to leave a comment in the blog, your email address is checked against a blacklist and on the basis of your IP address, a spam check is carried out in order to prevent misuse of our blogs. The IP address is not stored after the spam check has taken place. Once the above tests have taken place, your comment, along with your first name and last name, will be published. In addition, the author of the post you commented on receives an alert about your comment which also includes your first and last name.
If you upload photos to the blog, your photos are sent to the external service provider WP Media Inc., 47 rue Duquesne, 69006 Lyon, France, and thereby compressed. Any local storage of images on the servers of the service provider is automatically deleted after an hour.
The legal basis for the processing of your data in the BERNINA blog is Art. 6 para. 1 clause 1 lit. a of the GDPR.
The data collected in the context of our blog will be stored until the consent is revoked.
Please refer to the special terms and conditions of use
of the BERNINA Blog.
d) when downloading free downloads
On our website, we provide you with the option of free downloads (e.g. for test versions of embroidery software or upgrades of already purchased software). Before you can start downloading, you are required to complete a form, including providing your name, your email address, your post/zip code and your location. With your consent, we store and share this data with the respective market organization or dealer in your area. The purpose of the processing is to create a statistical record of the downloads carried out as well as promotions and advertising on the part of BERNIINA, the respective market organization or a dealer in your area. The legal basis for this is Art. 6 para. 1 clause 1 lit. a of the GDPR.
In addition, if you have consented to the use of your data for the purposes of sending newsletters, we will process the data for direct marketing purposes and combine it in a customer profile with other information that BERNINA has saved about you. The legal basis for this is Art. 6 para. 1 clause 1 lit. a of the GDPR.
e) when submitting an application)
If you submit an application, we will process your application data in order to proceed with the application process. It will be ensured that your personal application data will only be passed on to the internal offices and specialist departments who are responsible for filling the position in question. Your personal application data will not be transferred to third parties. If you are not to be considered as part of the application process, your application data will be automatically deleted six months after the completion of the application process, unless a statutory provision precludes the deletion, further storage is required for the purpose of providing evidence, or you have explicitly agreed to a longer period of storage. In the instance of recruitment, the data you provide during the application process will be stored and processed as employee data. The legal basis for the processing of your data is Art. 6 para. 1 clause 1 lit. a of the GDPR.
3. Use of service providers, communication of data
- You have given your explicit consent in accordance with Art. 6 para. 1 clause 1 lit. a of the GDPR.
- In accordance with Art. 6 para. 1 clause 1 lit. f of the GDPR, the disclosure is required in relation to the assertion, exercise or defense of legal claims, or for the delivery of our website and there is no reason to believe that you have an overriding legitimate interest in the non-disclosure of your information
- In the event that the disclosure is a legal obligation in accordance with Art. 6 para. 1 clause 1 lit. c of the GDPR
- The disclosure is permitted by law and is required to conclude a contractual relationship with you in accordance with article 6 para. 1 clause 1 lit. b of the GDPR
In addition, we also use temporary cookies to enhance the user experience; these are stored for a specific length of time on your device. Should you revisit our site to make use of our services, it will automatically detect that you previously visited, what you entered, and which settings you selected so that you do not have to enter them again.
The data processed through the cookies is necessary to protect our legitimate interests for the aforementioned purposes as well as those of third parties in accordance with Art. 6 para. 1 clause 1 lit. f of the GDPR.
5. Web analysis
a) Google Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). By using Google Analytics, we want to ensure a needs-based design and the continuous optimization of our website as well as statistically capturing the use of our website in order to optimize our offer for you. The legal basis for this is Art. 6 para. 1 clause 1 lit. f of the GDPR.
Google Analytics uses "cookies", text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of the website is usually transmitted to and stored on a Google server in the USA. This website uses Google Analytics with the "_anonymizeIp()“ function. This means that IP addresses are processed in a shortened form so that it is not possible to relate them to a person. Insofar as a personal reference is included in the data collected about you, it is therefore immediately excluded and the personal data thus promptly deleted. Only in exceptional circumstances will your full IP address be transmitted to a Google server in the USA, and shortened there. In exceptional cases where personal data has been transferred to the USA, Google is subject to the EU-US Privacy Shield. https://www.privacyshield.gov/EU-US-Framework
Google will use this information on behalf of BERNINA to analyze your use of the website for BERNINA, to compile reports regarding website activity and to provide other services related to website and Internet usage (in particular functions for display advertising, such as remarketing, reports on Google Display Network impressions, DoubleClick Campaign manager integration and Google Analytics demographic and interest reports).
Under certain circumstances, Google may analyze your usage behavior over several end devices (PC, smartphone, tablet etc.) and evaluate it for BERNINA using so-called cross-device functions. For this, Google may link information generated by the respective end devices for the purpose of personalized advertising with other such data and with data from your Google Account, if you have a Google Account and your preferences are set to allow Google to link the browsing history to the Google Account and use information from the Google Account to personalize the advertising you receive.
You can prevent Google Analytics cookies from being stored on your computer by selecting the relevant settings in your browser. However, please note that, if you do this, you may not be able to utilize the full functionality of this website. You can also prevent Google from collecting and processing the data generated by the cookie about your use of the website (including your IP address) by downloading and installing the browser plug-in available from the following link: http://tools.google.com/dlpage/gaoptout
As an alternative to the browser plug-in or in browsers on mobile devices, you can click the following link to set an opt-out cookie that will prevent Google Analytics data collection from this website in the future (this opt-out cookie only works in this browser and for this domain; if you delete your cookies in this browser, you will have to click this link again): Click here to set your opt-out cookie
Third-party information: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, Terms and conditions of use: http://www.google.com/analytics/terms/
, Overview of data protection: https://support.google.com/analytics/answer/6004245
b) DoubleClick by Google
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google servers. We have no control over the extent and continued use of the data collected through the use of this tool by Google and therefore inform you to the best of our knowledge: By integrating DoubleClick, Google receives information that you have accessed the respective part of our website or have clicked on an ad from us. If you are signed in to a Google service, Google can link the visit to your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will detect and store your IP address.
You can prevent participation in this tracking method in different ways: a) by changing the settings on your browser software accordingly. By suppressing third party cookies in particular, you will not receive any ads from third-parties; (b) by disabling cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://adssettings.google.com/?hl=en
. When you clear your cookies, you will clear this setting as well; (c) by disabling interest-based ads from providers who are part of the self-regulatory campaign "About Ads" by using the link http://www.aboutads.info/choices
. This setting is deleted when you clear your cookies. (d) by permanently disabling them in your Firefox, Internet Explorer or Google Chrome browsers using the link http://www.google.com/settings/ads/plugin
. We should point out that in this case, you may not be able to use all the features of this offer in full.
The legal basis for the processing of your data is Art. 1, clause 1 lit. f of the GDPR. Further information about DoubleClick by Google can be found at https://www.doubleclickbygoogle.com/
, as well as Google's general data protection policy: https://policies.google.com/privacy?hl=en
. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org
. Google is subject to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework
c) Google AdWords Conversion Tracking
This website also uses Google AdWords conversion tracking, a web analysis service by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, („Google“)., for improving the website and the advertising activities. The legal basis for this is Art. 6 para. 1 clause 1 lit. f of the GDPR.
The cookie for conversion tracking is set when a user clicks on an ad controlled by Google. These cookies become invalid after 30 days and are not used for personal identification. If you visit certain pages of our website within these 30 days, both we and Google in the USA can recognize that you clicked on the ad and were routed to this site. Every Google AdWords customer gets a different cookie. As a result, cookies cannot be tracked via the websites of AdWords customers. The information obtained by conversion cookies is used to generate conversion statistics for us. We learn the total number of users who clicked on our ad and were routed to our site. However, we do not receive any information by which you can be personally identified.
If you do not want to participate in the tracking, you can simply disable the Google conversion tracking cookie in your web browser's user settings. In that case you are not included in the conversion tracking statistics. Additional setting options can be found on the web page about disabling Google ads at http://www.google.com/policies/technologies/ads/
The information under section 5. a) with respect to Google as a third-party provider shall apply mutatis mutandis.
d) Use of A/B testing by Visual Website Optimizer
More information about how Visual Website Optimizer processes your data can be found at https://vwo.com/privacy-policy/
. You can disable Visual Website Optimizer tracking at any time by following the instructions at https://vwo.com/opt-out/
6. Use of Social Media Links and Plug-ins
a) Social Media Links
On our website, we use links to our social media profiles on Facebook, Instagram, Twitter, Google+, Flickr as well as YouTube in order to raise the awareness of the profiles of BERNINA.
These services are only included as links to the relevant social networks. No data can be transferred to the providers of the social networks if you do not click on the respective links. After clicking on the embedded links, you will be redirected to the page of the respective provider. Only then will user information be transmitted to the respective provider.
Addresses of respective providers and the URLs for their data privacy notices:
a) Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php
; further information about data collection: http://www.facebook.com/help/186325668085084
. Facebook is subject to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework
b) Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA, further information on data collection: https://help.instagram.com/155833707900388
c) Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy
. Twitter is subject to the EU-US-Privacy-Shield: https://www.privacyshield.gov/EU-US-Framework
d) Google LLC., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; https://policies.google.com/technologies/partner-sites?hl=en
. Google is subject to the EU-US Privacy Shield: https://www.privacyshield.gov/EU-US-Framework
e) Flickr: Oath, Inc., Oath, Inc. 770 Broadway Fl 4 New York, NY 10003-9558, USA, further information on data collection: https://policies.oath.com/ie/en/oath/privacy/products/flickr/index.html
f) YouTube LLC., 901 Cherry Ave., San Bruno, CA 94066, USA; https://policies.google.com/privacy?hl=en
. Google, the parent company of YouTube, LLC, also processes your personal data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework
b) Social Media Plug-ins
On the basis of Art. 6 para. 1, clause 1 lit. f of the GDPR, we use a social media plug-in from the Pinterest social network on the article pages on our blog to raise the awareness of BERNINA and to allow our users to share content with friends and acquaintances. The underlying purpose of advertising is considered a legitimate interest within the meaning of the GDPR.
If you access a page that contains a social media plug-in from Pinterest, no personal data will be initially passed on to Pinterest. Only when you click on the social button of the Pinterest plug-in provider will you establish a connection to the Pinterest server. By creating a connection to the Pinterest server, log data will be transferred to Pinterest. This log data may include your IP address, the address of sites you have visited that also contain Pinterest features, the type of browser and its settings, the date and time of the request, how you use Pinterest and cookies. Personal data may therefore be transmitted to Pinterest and stored (possibly in the USA).
We have no control over the data collected and the data processing operations, nor are we aware of the full scope of the data collected by Pinterest, the purposes of the processing, and the retention periods. We also have no information with respect to deleting the data collected by Pinterest. Responsibility for operations that comply with data protection is to be guaranteed by Pinterest.
Pinterest stores the data collected about you as a user profile and uses it for the purposes of advertising, market research and/or tailor-made website design. Such an assessment is carried out in particular (also for users who are not logged-in) for the presentation of demand-oriented advertising and to inform other Pinterest users about your activities on our website. You have the right to object to the creation of this user profile and you must contact Pinterest to exercise this.
The data transfer takes place irrespective of whether you have an account with Pinterest and are logged in. If you are logged in to Pinterest, your data that is collected from us will be associated directly with your Pinterest account. If you press the button and, for example, link to the page, Pinterest also saves this information in your user account and communicates this to your contacts publicly.
Pinterest Europe Ltd. Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland, https://policy.pinterest.com/en/privacy-policy
7. Integration of YouTube Videos
We have integrated YouTube videos from YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA ("YouTube"), in our online offer, which are stored on http://www.youtube.com
and can be played directly from our website. The YouTube videos are integrated for the purpose of ensuring a comfortable user experience of the website. The legal basis for this is Art. 6 para. 1 clause 1 lit. f of the GDPR.
By visiting the website, YouTube receives the information that you have accessed the corresponding sub-page of our website. In addition, log data in accordance with section 2. a) of this policy is transferred. This happens regardless of whether YouTube provides a user account that you are logged in to, or if there is no user account. If you are logged in to Google, your data will be associated directly to your account. If you do not want this to be associated with your profile on YouTube, you must log out before visiting our website. YouTube stores your data as a user profile and uses it for the purposes of advertising, market research and/or tailor-made website design. Such an assessment is carried out in particular (also for users who are not logged in) for the delivery of demand-oriented advertising and to inform users of other social networks about your activities on our website. You have the right to object to the creation of this user profile and you must contact YouTube to exercise this.
More information on the purpose and scope of the data collection and its processing by YouTube can be found in the YouTube data protection policy. You will also find further information about your rights and settings options pertaining to the protection of your privacy: https://policies.google.com/privacy?hl=en
. Google also processes your personal data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework
8. Google Maps
On this website we use a service from Google Maps by Google LLC., 1600 Amphitheater Parkway, Mountainview, California 94043, USA ("Google"). This allows us to show you interactive maps directly on the website and allows you to conveniently use the map feature. The legal basis for this is Art. 6 para. 1 clause 1 lit. f of the GDPR.
By visiting the website, Google receives the information that you have accessed the corresponding sub-page of our website. In addition, the data specified under Section 2. a) of this declaration is transmitted to Google. This happens regardless of whether Google provides a user account that you are logged in to, or if there is no user account. If you are logged in to Google, your data will be associated directly to your account. If you do not want this to be associated with your Google profile, you must log out before visiting our website. Google stores your data as a user profile and uses it for the purposes of advertising, market research and/or tailor-made website design. Such an assessment is carried out in particular (also for users who are not logged in) for the delivery of demand-oriented advertising. You have the right to object to the creation of this user profile and you must contact Google to exercise this.
More information on the purpose and scope of the data collection and its processing by Google can be found in the Google data protection policy. You will also find further information about your rights and settings options pertaining to the protection of your privacy: https://policies.google.com/privacy?hl=en
. Google also processes your personal data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework
9. Data security
We use the wide-spread TSL (Secure Socket Layer) technology as part of site visits, combined with the highest level of encryption supported by your browser. We also take appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments. However, BERNINA cannot guarantee the security of the data transmitted by you as a user. Any transmission of data is undertaken at your own risk.
10. Your Rights
You have the right:
- in accordance with Art. 15 of the GDPR, to request information about your personal data processed by us. In particular, you can request information on the processing purposes, the category of personal data, the categories of recipients to whom your data has been disclosed, the planned storage period, the right to modifications, deletion, limitation of processing or contradiction, the existence of the right to appeal, the origin of the data insofar as it was not collected from us, and the existence of automated decision-making, including profiling and, where appropriate, descriptive information about the details thereof
- in accordance with Art. 16 of the GDPR to immediately request the correction of inaccurate or the completion of personal data stored by us
- in accordance with Art. 17 of the GDPR to request the deletion of your personal data stored by us, insofar as the processing is not required for the exercise of the right to freedom of expression and information, to comply with a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal rights
- in accordance with Art. 18 of the GDPR to request the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you reject its deletion and we no longer need the data, yet you need this to assert, exercise or defend legal claims or you have lodged an objection to the processing in accordance with Art. 21 of the GDPR
- in accordance with Art. 20 of the GDPR, to receive your personal data, which you have provided to us, in a structured, common and machine-readable format or to request its transmission to another responsible person
- in accordance with Art. 21 of the GDPR, to object to the processing of your personal data, insofar as your personal data is processed on the basis of legitimate interests in accordance with Art. 6 para. 1, clause 1 lit. f of the GDPR and if there are reasons for this which arise from your particular situation or the objection is directed against direct marketing. In the latter case, you have a general right of objection that we will implement without specifying a particular situation
- in accordance with Art. 7 para. 3 of the GDPR, to revoke the consent granted to us at any time. The consequence is that we are no longer allowed to continue data processing, based on this consent, in the future
- in accordance with Art. 77 of the GDPR, to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence, work or our office about this.
To exercise the aforementioned rights, please send an email to email@example.com
or send us a message to the contact details given in the Legal notice.
and can be printed out.