Picture: Values & Philosophy

Values & Philosophy

BERNINA values long-term success for generations

At the end of the nineteenth century, Karl Friedrich Gegauf forged a new path to make monogram embroidery machines. Soon his business prospered. He later invented the first hemstitch sewing machine, which caused a sensation in Switzerland and the rest of the world.

Inventiveness, entrepreneurial spirit and the unconditional desire to offer customers the best quality, are still the most important values for BERNINA – values with long-term benefits. This is the reason why BERNINA is one of the leading manufacturers of sewing and embroidery machines.

Located for over 120 years in Steckborn, Switzerland, the BERNINA name is not occured by chance either. The company's namesake is the Piz Bernina, the only peak above 4000m (13,000 ft) in the eastern Alps. It symbolizes reaching for the highest possible goals. Thus BERNINA continues to surmount obstacles in order to deliver high performance in sewing machine technology.