Picture: Innovation

Innovation

Constantly reinventing the sewing machine

As an internationally positioned company, BERNINA's declared objective is to remain the world market leader in textile design innovation. To this end, BERNINA aims to produce sewing and embroidery machines that represent Swiss quality and reliability. BERNINA reinvests a large share of its cash flow into product development for this purpose. 

BERNINA understands the challenges resulting from rapid changes in the economy, technology, environment and society. BERNINA answers these challenges with innovation, flexibility and motivation. Progress is the most important cornerstone allowing BERNINA to play a prominent role in the world of sewing machines and textile technology. Without new ideas for products and technology, sewing machines would soon be obsolete.

In order to remain an innovation leader, it is important to invest in our own employees. BERNINA knows that well-trained, experienced employees are important factors in the company's success: BERNINA employees embrace these values.