THE BALANCING ACT TO FEATURE BERNINA UPCYCLING SEGMENT ON LIFETIME TELEVISION IN JANUARY
Segment to air Tuesday, January 3 and Tuesday, January 24 at 6 a.m. Central
BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to announce that it will be featured on “The Balancing Act” on Lifetime Television, for an upcycling segment scheduled to air Tuesday, January 3 and Wednesday, January 24 at 6 a.m. Central. The segment, titled “How to build a power wardrobe with stylish ‘Cents,’” will feature BERNINA of America’s vice president of education, Jennifer Gigas as she showcases BERNINA tools, tips and techniques needed to upcycle a wardrobe by updating pieces to meet current fashion trends, saving time and money.
“We are excited to work with “The Balancing Act” on Lifetime to encourage women to unleash their creativity and give new life to an old wardrobe,” said Mike Perich, interim president of BERNINA of America. “There has been a resurgence of interest in sewing, not only for economic reasons, but for the feeling of fulfillment and creativity. We want viewers to understand that you don’t need to be an expert sewer to update pieces of your wardrobe. The segment will feature stylish projects created using the BERNINA 380 sewing machine, which is ideal for the beginner sewer.”
Whether you’re sewing clothes, mending, creating home accessories, quilting or crafting, the BERNINA 3 Series gives you the freedom to explore unlimited creative techniques. The B 380 features a high-quality LCD screen, bright LED sewing lights, an extension table for extra work space and the Free-Hand System which allows you to use both hands to control your project at all times. The semi-automatic threader, automatic buttonhole and fast stitch-selection functions save time and enable precise sewing and patchworking.
“The Balancing Act” on Lifetime, produced by BrandStar Entertainment, inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. For more information or to view a show, visit www.TheBalancingAct.com.
Founded in Switzerland more than 100 years ago, BERNINA is the world’s premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA’s leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 500 fully trained dealerships. In 2008, the company introduced the revolutionary BERNINA 830 , a machine designed to change the home sewing industry. To learn more and to find a dealer, visit www.berninausa.com or call +1-630-978 25 00.