Press Releases



A Different Touch to exhibit BERNINA 550QE sewing and quilting machine

BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to announce that A Different Touch, an exclusive BERNINA dealer in Chesapeake, Va., will exhibit and showcase BERNINA sewing machines as part of its sponsorship of the Mid-Atlantic Quilt Festival. The event will be held on Thursday, February 23 through Sunday, February 26 at the Hampton Roads Convention Center, located at 1610 Coliseum Drive in Hampton, Va. Additionally, A Different Touch will have BERNINA sewing machines available for sale at booth 802, including the state-of-the-art B 550QE, the ideal machine for outstanding patchwork and quilt creations.

The 23rd annual Mid-Atlantic Quilt Festival will feature a compilation of quilting, fiber, textile and wearable arts, as well as a variety of workshops, lectures, demonstrations, and competitions led by quilting experts. A Different Touch will showcase BERNINA machines and accessories, including the B 550 QE and BERNINA Stitch Regulator (BSR), for use in several workshops, including The Third Dimension – Embellishing with Tantalizing Threads on Thursday, February 23, Stitch at the Finish Line with Machine Quilting on Friday, February 24, and Contemporary Crazy Quilt on Saturday, February 25. The B 550QE sewing and quilting machine features over 180 stitches, the unique Free Hand System and comes standard with the BSR. Conference attendees can register for workshops and lectures on-site each day of the event, including one day prior on Wednesday, February 22.

Attendees are also invited to explore the over 150 vendors, including a special preview event for pre-registered guests on Wednesday, February 22. General admission tickets for the quilt festival can be purchased at the door for $14, which includes re-entry. Tickets for Sunday, February 26 only can also be purchased for a special rate of $12. For more information about the Mid-Atlantic Quilt Festival, including show hours, please visit www.quiltfest.com/activities.asp?id=8.

Located at 1107 South Military Highway in Chesapeake, Va., A Different Touch offers a variety of sewing, embroidery and quilting classes for people of all skill levels. Additionally, the staff has over 124 years of combined sewing experience and can help with all your sewing needs. For more information about A Different Touch, please visit www.adifferenttouch.com/.

Founded in Switzerland more than 100 years ago, BERNINA is the world’s premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA’s leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 450 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more and to find a dealer, visit www.berninausa.com or call (630)978-2500.