Picture: BERNINA DEALER TO SHOWCASE NEW 7 SERIES LINE

Press Releases

2012

BERNINA DEALER TO SHOWCASE NEW 7 SERIES LINE AT THE INTERNATIONAL QUILT FESTIVAL IN LONG BEACH

Mel’s Sewing & Fabric Center will exhibit the state-of-the-art machines at booth 937.

BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to announce that Mel’s Sewing & Fabric Center, a BERNINA Dealer with locations in Anaheim and Tustin, Calif., will exhibit and showcase the new and revolutionary 7 Series line of sewing, embroidery and quilting machines at booth 937 at the 2012 International Quilt Festival in Long Beach, Calif. The festival will be held at the Long Beach Convention and Entertainment Center, located at 300 E. Ocean Avenue, from Thursday, July 26 through Sunday, July 29. Additionally, BERNINA will provide sewing machines for several hands-on classes at the festival.

The 7 Series consists of three machines, including the BERNINA 710, the BERNINA 750 QE (Quilter’s Edition), and the BERNINA 780 E  (Embroidery). The machines feature the world’s first, patent-pending BERNINA 9 Hook (B 9 Hook), which uniquely combines the advantages of the two best hook technologies, the rotary and CB hook, enabling higher sewing and embroidery speeds, up to 9 mm stitch width and 80 percent more bobbin capacity. The 7 Series will be available at BERNINA Dealerships in the U.S. in September.

The Long Beach Quilt Festival will feature over 150 vendors and several instructors from around the country who will lead over 70 beginner to advanced-level quilting classes on topics that will include: appliqué, decorating, design, doll making, embellishment, mixed-media, piecing, wearables, and embroidery. Attendees can register on-site for classes beginning Wednesday, July 25. Additionally, International Quilt Association members and those registered for classes at the festival can enjoy the “Preview Night” event on Thursday, July 26 from 5-9 p.m., which will feature a sneak-peak of special exhibits and shopping at the vendor mall. For more information about the International Quilt Festival in Long Beach, including show hours and admission prices, please visit their website by clicking here.

Located at 1189 N. Euclid Street in Anaheim and 600 E. First Street in Tustin, Mel’s Sewing & Fabric Center has been providing top-quality service to residents of Southern California for over 50 years. Mel’s is an authorized dealer of BERNINA sewing machines and accessories, and offers a variety of sewing, embroidery and quilting classes for people of all skill levels. For more information on Mel’s Sewing & Fabric Center, please click here.

About BERNINA
Founded in Switzerland more than 100 years ago, BERNINA is the world’s premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA’s leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 450 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more and to find a dealer, visit www.bernina.com or call (630)978-2500.