Press Releases



BERNINA educators will also lead several hands-on sewing seminars

BERNINA of America, the world’s premier manufacturer of sewing, embroidery and quilting machines, is pleased to announce that it will sponsor the “Quilter’s Night Out” event on Saturday, March 3 at the 2012 Sewing & Stitchery Expo. The expo will be held March 1 through Sunday, March 4 at the Puyallup Fair & Convention Center, located at 110 9th Avenue SW in Puyallup, Wash., and will also feature BERNINA educators and experts who will lead several hands-on sewing seminars. Additionally, Sewing Machine Service Co., a BERNINA dealer in Renton, Wash., will be exhibiting and selling BERNINA sewing machines at booth 153.

The “Quilter’s Night Out” event will feature Alex Anderson, a spokesperson for BERNINA of America, who will be telling her life story through quilts in a virtual trunk show. Tickets cost $20 and the show begins promptly at 6:30 p.m. Alex is an internationally-renowned quilter and the founding partner of TheQuiltShow.com and The Quilt Life magazine. She will also lead a seminar titled, “Beautifully Quilted,” on Sunday, March 4. The seminar will focus on the thought process, tips and tricks to choose and design appropriate quilt designs. To learn more about Alex, please visit www.alexandersonquilts.com/.

The following are daily hands-on seminars in the BERNINA sewing classroom where participants can learn a new technique and leave with a finished project, including two pre-expo classes on Wednesday, February 29:

  • “Pinata Party,” led by Libby Lehman on Wednesday, February 29
  • “Skirts! Skirts! Skirts!” led by Ryliss Bod on Wednesday, February 29
  • “iPad® Sleeve/E-Reader Cover,” led by BERNINA educator Judy Hahner on Thursday, March 1
  • “Piñata Quilt Preview,” led by Libby Lehman on Friday, March 2
  • “Stitch Play Pouch,” led by Judy Hahner on Saturday, March 3
  • “Boutique Sundress,” led by Valerie Wood, owner of a BERNINA dealer in Silverdale, Wash., on Sunday, March 4
The Sewing & Stitchery Expo is the largest consumer sewing show in the United States and features a huge vendor floor, numerous demonstrations, and six different free style shows every day. Door prizes will be given away each day of the expo, including a BERNINA 380 sewing machine, which will be given away on Saturday, March 3. For more information about the expo, including admission fees and show hours, please visit www.sewexpo.com.

Sewing Machine Service Co. has been serving the sewing industry since 1942. Located at 315 Main Ave. South in Renton, Sewing Machine Service Co. offers a variety of sewing-related classes and features a staff with over 30 years of experience. For more information about this dealer, please visit www.sewingmachineservice.com .

Founded in Switzerland more than 100 years ago, BERNINA is the world’s premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA’s leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 450 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more and to find a dealer, visit www.berninausa.com or call (630)978-2500.