Picture: NEW 7 SERIES LINE AT THE UPPLER MIDWEST SHOW IN OCONOMOWOC, WISCONSIN

Press Releases

2012

BERNINA DEALER TO SHOWCASE NEW 7 SERIES LINE AT THE UPPLER MIDWEST SHOW IN OCONOMOWOC, WISCONSIN

Bigsby’s Sewing Center will exhibit the revolutionary BERNINA 780 E at booths 305, 307 and 309.

BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to announce that Bigsby’s Sewing Center, a BERNINA Dealer located in Elm Grove, Wis., will exhibit and showcase the revolutionary B 780 E (Embroidery), which is a part of BERNINA’s new 7 Series line, at booths 305, 307 and 309 at the 2012 Upper MidWest Show in Oconomowoc, Wis. The show, which has an emphasis on machine quilting, will be held at the Olympia Resort & Conference Center, located at 1350 Royale Mile Road, from Monday, July 30 through Saturday, August 4.

The 7 Series consists of three machines, including the BERNINA 710, the BERNINA 750 QE (Quilter’s Edition), and the BERNINA 780 E (Embroidery). The machines feature the world’s first, patent-pending BERNINA 9 Hook (B 9 Hook), which uniquely combines the advantages of the two best hook technologies, the rotary and CB hook, enabling higher sewing and embroidery speeds, up to 9 mm stitch width and 80 percent more bobbin capacity. The 7 Series will be available at BERNINA Dealerships in the U.S. in September.

The Upper MidWest Show will feature over 30 vendors, quilt exhibits and several instructors from around the country who will lead over 130 beginner to intermediate-level quilting classes and lectures on topics that will include: domestic sewing machines, long-arm machines, drawing and design, painting, and embellishing. Attendees can register for classes online until Monday, July 23. For more information about the Upper MidWest Show, including show hours and admission prices, please visit www.mqtoday.com.

Located at 13200 Watertown Plank Road in Elm Grove, Bigsby’s Sewing Center is a BERNINA-exclusive dealer that provides top-quality service to residents of the Milwaukee area. Bibsby’s offers the full line of BERNINA sewing machines, software and accessories, and also provides a variety of sewing, embroidery and quilting classes for people of all skill levels. For more information on Bigsby’s Sewing Center, please visit www.bigsbyssewingcenter.com.

About BERNINA
Founded in Switzerland more than 100 years ago, BERNINA is the world’s premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA’s leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 450 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more and to find a dealer, visit bernina.com or call (630)978-2500.