Press Releases



Aurora Sewing Center also to host an Anita Goodesign embroidery party

BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to announce that Aurora Sewing Center, a BERNINA Dealer with locations in Aurora and Williamsville, N.Y., will preview its new and state-of-the-art B 780 E (Embroidery) on Saturday, September 15 and Sunday, September 16 in conjunction with an Anita Goodesign™ embroidery party.  The B 780 E is a part of BERNINA's new 7 Series line, available at U.S. BERNINA Dealerships in late October.  Aurora Sewing Center will hold the event at the Harvey Morin Post VFW, 965 Center Road in West Seneca, N.Y., from 10:15 a.m. to 5:15 p.m. both days.

BERNINA's new 7 Series line of machines - the B 780 E (Embroidery), B 750 QE (Quilter's Edition) and B 710 - feature the world's first, patent-pending BERNINA 9 Hook (B 9 Hook) that uniquely combines the advantages of the two best hook technologies:  the rotary and CB hook.  This hook system enables higher sewing and embroidery speeds, up to 9 mm stitch width and 80 percent more bobbin capacity than BERNINA's standard bobbins.  The 7 Series also includes an extended freearm area with 10 inches of space to the right of the needle and a practical extension table with ample space to hold your larger sewing projects.  

Experts from Anita Goodesign, which makes designs for home embroidery, will join the staff of Aurora Sewing Center for two days of demonstrations of the latest techniques in machine embroidery.  The cost to attend both days is $69.95, which includes lunch and snacks throughout the day.  Guests of all ages are encouraged to reserve a space by calling (716)204-8350.  For more information about Anita Goodesign, please visit www.anitagoodesignonline.com/.        

Located at 659 E. Main St. in Aurora and 8575 Main St. in Williamsville, Aurora Sewing Center is a certified BERNINA Dealer that provides top-quality service to area residents.  The dealer offers the full line of BERNINA sewing machines, software and accessories, and also provides a variety of sewing, embroidery and quilting classes for people of all skill levels.  For more information on Aurora Sewing Center, please visit www.aurorasewingcenter.com/index.html.

Founded in Switzerland more than 100 years ago, BERNINA is the world's premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA's leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 450 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more, visit bernina.com or call (630)978-2500.