BERNINA Honors Outstanding Dealers for 2012

BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to honor its top dealers for 2012 that demonstrated exemplary sales, service and customer education. These dealers were recognized at the BERNINA University dealer training conference, which was held June 28 - July 1 in San Francisco.

"Each year BERNINA selects the dealers with the most outstanding results in sales, education and customer service. These areas represent the core strengths of the BERNINA brand," said Paul Ashworth, president of BERNINA of America. "We proudly honor these dealers at our annual conference as examples of the highest achievements that other dealers can aspire to."

Mary and Trevor Hayes of Hayes Sewing Machine Company in Wilmington, Del., who have been BERNINA Dealers for 43 years, received the 2012 BERNINA Presidential Award. The award recognizes the dealer that best exemplifies the spirit of cooperation and education represented by the BERNINA brand. This includes successful promotion and advertising of the entire BERNINA product line, a modern store merchandising concept, a well-developed educational approach, dedication to total customer service, and above-average growth in dollar sales and BERNINA units sold.

The 2012 Rookie of the Year Award was presented to Treasure and Scott Auble of The Quilting Bee in Spokane, Wash., a new dealer in 2011 that best incorporated lessons of BERNINA dealer training into its operation and delivered impressive 2012 results.

In addition, BERNINA single- and multiple-store dealerships with the highest sales dollar volume during 2012 were honored. The Top Five Multi-Store Dealer Awards were presented to:

  • Richard and Rod Borget, Dave's BERNINA, Provo and St. George, Utah
  • Rhonda Lopez, Nuttall's Inc., Sunset, American Fork, Riverton and Murray, Utah
  • Judy Curtis, It's A Stitch-BERNINA, Humble and Houston, Texas
  • Joel and Michael Greenzaid, G Street Fabrics, Rockville, Md., and Centerville and Falls Church, Va.
  • Razzak Ebrahim, California Sewing & Vac, San Jose, Calif. and US Sewing & Vacuums, Honolulu

The Top Five Single-Store Dealer Awards were given to:
  • Ervin and Ella Mae Zimmerman, Hinkletown Sewing Machine Shop, Ephrata, Pa.
  • Leon and Linda Hoover, Hoover's BERNINA Sew, Mifflinburg, Pa.
  • Jill and Henry Reicks, Pine Needles Sewing Center, Cedar Rapids, Iowa
  • John Ramsey, BERNINA of Oklahoma City
  • Jean and Al Haiar, BERNINA Sewing Center, Omaha, Neb.

BERNINA also announced District Dealer of the Year Award winners from the company's 11 districts:
  • Ann and Nolen Hudson, BERNINA Sewing, Etc., Ridgeland, Miss.
  • Linda Mitchell, Chestnut Ridge Sewing, Millersburg, Ohio
  • Jennifer and Scott Kreta, JK Creations DBA CS Sewing, Traverse City, Mich.
  • Mary and Trevor Hayes, Hayes Sewing Machine Company, Wilmington, Del.
  • Norma L. McKinnon, Hickory Hill Quilts & Sewing Center, Hot Springs, Ark.
  • Nancy Gloss, Nancy's Calico Patch, Newport News, Va.
  • Jacque Wenzel, BERNINA Sewing Center of Dallas
  • Razzak Ebrahim, California Sewing & Vac, San Jose, Calif.
  • Cevin and Shelly Waffle, Sewing Machine Service Co., Renton, Wash.
  • Debbie Engh and Laurel Riter, Bear Patch Quilting Co., White Bear Lake, Minn.
  • Lena M. Tsuruda, The Sewing Room, Tucson, Ariz.

Founded in Switzerland more than 100 years ago, BERNINA is the world's premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA's leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 450 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more and to find a dealer, visit or call (630)978-2500.