BERNINA OF AMERICA IS THE EXCLUSIVE SEWING MACHINE SPONSOR AT CRAFTCATION, MARCH 21- 24

BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to announce that it is the exclusive sewing machine sponsor for Craftcation, March 21 – 24, at the Crown Plaza Hotel, 450 E. Harbor Blvd. in  Ventura, Calif.  Craftcation is a three-day indie business and do-it-yourself (DIY) workshop retreat intended to inspire, network and build upon the independent craft business community.  BERNINA is partnering with The Quilters’ Studio, a BERNINA Dealer in Newbury Park, Calif., to provide BERNINA 330 machines to Craftcation sewing classes, and to exhibit BERNINA’s full line of sewing machines, including the new 7 Series.

Two of the sewing classes will be taught by Mimi Goodwin, a BERNINA Expert who writes for BERNINA’s WeAllSew blog.  “Polka Dot Fold Over Clutch” is at 1 p.m. on Thursday, March 21 and “Makeup Brush Roll-Up Bag” is at 3:30 p.m. on Friday, March 22.  Instructions for the Polka Dot Fold Over Clutch will be available to anyone at www.WeAllSew.com starting March 28, and for the Makeup Brush Roll-Up Bag on April 11.

The BERNINA 330 offers an extra touch of luxury missing from many entry-level machines – room for creativity.  The BERNINA 330 offers a generous long-term memory with 30 locations for saving stitch combinations, ensuring that favorite or most frequently used stitch combinations are immediately available at the press of a button.  The BERNINA 330 also features easy handling with high-quality results, an automatic buttonhole function, a built-in needle threader and a bright LED sewing light for greater sewing comfort.

BERNINA’s new 7 Series line of sewing, quilting and embroidery machines features the BERNINA 780 E (Embroidery), the BERNINA 750 QE (Quilter’s Edition), and the BERNINA 710.  Each 7 Series machine includes an extended freearm area with 10 inches of space to the right of the needle and a practical extension table with ample space to hold larger sewing projects.  The  7 Series is also equipped with a color touchscreen and the integrated BERNINA Dual Feed, which tames hard-to-manage and fine fabrics.

Craftcation, being held for a second time in Southern California, is an opportunity for crafters to communicate and share ideas among industry professionals.  It features panel discussions and DIY workshops on art, craft and food-centered small business.  There will also be recreational and networking activities such as beachside yoga, cocktail/barbeque socials and historical trolley tours of Ventura.  For more information, please visit www.craftcationconference.com.

Located at 1090 Lawrence Dr. in Newbury Park, The Quilters’ Studio is an authorized BERNINA Dealer that provides top-quality service to area residents.  The Dealer offers the full line of BERNINA sewing machines, software and accessories, and provides a variety of sewing, embroidery and quilting classes for people of all skill levels.  The Quilters’ Studio focuses on providing customers and students with an enriching environment where they can explore their own passion for the art and craft of quilting.  For more information on the Dealer, please visit www.quiltersstudio.com.

About BERNINA
Founded in Switzerland more than 100 years ago, BERNINA is the world’s premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA’s leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 450 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more and to find a dealer, visit bernina.com or call (630)978-2500.