Mr. Ueltschi will be available to meet guests and autograph sewing machines from 5:00 p.m. to 7:00 p.m.

BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to announce that Hanspeter Ueltschi, fourth generation owner of BERNINA International, will visit Sew Worth It, located at 5507 Palmer Crossing Circle, Sarasota, Florida, on Tuesday, April 23. Mr. Ueltschi will be available to meet guests and autograph sewing machines from 5:00 p.m. to 7:00 p.m. at a catered reception. There will also be door prizes and giveaways. Those who would like to attend must reserve a spot by calling Sew Worth It at (941)924-5600 or emailing
Also, from 2:00 p.m. to 4:30 p.m., Sew Worth It will be offering guests the chance to create a project on a new BERNINA 7 Series or an 830 sewing machine.  Sewing supplies will be provided by Sew Worth It.
BERNINA’s new 7 Series line of sewing, quilting and embroidery machines features the BERNINA 780 E (Embroidery), the BERNINA 750 QE (Quilter’s Edition) and the BERNINA 710. Each 7 Series machine includes an extended free arm area with 10 inches of space to the right of the needle and a practical extension table with ample space to hold larger sewing projects. The 7 Series is also equipped with a color touchscreen and the integrated BERNINA Dual Feed, which tames hard-to-manage and fine fabrics.
Sew Worth It is an authorized BERNINA Dealer providing top-quality service to area residents. The Dealer sells BERNINA sewing machines and software, and also provides a variety of sewing, embroidery and quilting classes for people of all skill levels. For more information on the Dealer, please visit
Founded in Switzerland more than 100 years ago, BERNINA is the world’s premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA’s leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 450 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more, visit or call (630)978-2500.