BERNINA DEALER IN WEST BEND, WISCONSIN CELEBRATES 40TH ANNIVERSARY FROM SEPTEMBER 26 – OCTOBER 19

Royce Quilting will have giveaways, sales and special events

BERNINA of America, the world's premier manufacturer of sewing, embroidery and quilting machines, is pleased to announce that Royce Quilting, a BERNINA Dealer in West Bend, Wis., is celebrating its 40th anniversary with more than three weeks of giveaways, sales and special events between Thursday, September 26 and Saturday, October 19. Beginning Thursday, the Dealer will hand out goodie bags to the first 200 customers who make a $25 purchase, and customers can enter to win one of three gift baskets valued at $100 each. There will also be weekly coupons available offering 40 percent off on notions, and from Thursday, September 26 - Saturday, September 28, customers will receive 25 percent off any regularly priced item. The brand new state-of-the-art BERNINA 880 will also be available for demonstrations. Additionally, Royce Quilting will host a Modern Quilting Trunk Show with Lee Heinrich on Saturday, October 5 from 10:00 a.m. - 11:00 a.m. and a Super Sew Day on Saturday, October 19 from 10:00 a.m. - 12:00 p.m. For more information about these events please visit Royce Quilting or call (262)338-0597.

The BERNINA 880, BERNINA's new top-of-the line sewing, embroidery and quilting machine, boasts plenty of space, a full 12 inches to the right of the needle, and a fast sewing speed of 1,200 stitches per minute. Sewists can also create unique embroidery arrangements with the new Shaping feature, colorize their embroideries with the new Color Wheel, and choose from 1,764 built-in stitches or create their own with the Stitch Designer.

Royce Quilting, located at 840 South Main St., is a BERNINA-exclusive dealer, carrying the full line of BERNINA machines and accessories, fabrics and notions. It also offers a variety of sewing, embroidery and quilting classes for people of all skill levels. For more information about Royce Quilting, please visit www.roycequilting.com.

About BERNINA
Founded in Switzerland more than 100 years ago, BERNINA is the world's premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA's leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 450 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more, visit www.bernina.com or call (630)978-2500.