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BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to honor its top Dealers for 2015 that demonstrated exemplary sales, service and customer education. These Dealers were recognized at the BERNINA University Dealer training conference, which was held July 15 – 18 in New Orleans, La.
“Our top Dealers for 2015 represented BERNINA with truly outstanding sales and first-class customer service and educational support,” said Paul Ashworth, president of BERNINA of America. “They are a model of success for other BERNINA Dealers to emulate. We congratulate them on a job well done.”
Sew Much More in Austin, Tex., received the 2015 BERNINA Presidential Award. The award recognizes the Dealer that best exemplifies the spirit of cooperation and education represented by the BERNINA brand. This includes the implementation of a successful integrated marketing program that supports the entire BERNINA product line, modern store merchandise concepting, a well-developed educational approach, dedication to total customer service, and above-average growth in dollar sales and BERNINA units sold.
The 2015 Rookie of the Year Award was presented to Keff and Abigail Wilson of BERNINA Omaha in Omaha, Neb. and Chris Blakeman, Blakeman Vacuum & Sewing, Cheyenne, Wyo. who best incorporated the lessons of BERNINA Dealer training into its operation and delivered impressive 2015 results.
In addition, District Dealer of the Year Award winners from the BERNINA’s 11 districts were acknowledged: