Picture: BERNINAConnectionHostsBusinessOfEmbroideryApril23


Attendees will learn how to create an embroidery business with the BERNINA E 16

BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to announce that BERNINA Dealer, BERNINA Connection, will host a Business of Embroidery event Saturday April 23 from 10:00 a.m. until 3:00 p.m. at 4219 East Indian School Road, #103 in Phoenix. Heather Lofstrom will go into detail about the benefits and steps needed to start an embroidery business. She will also demonstrate the capabilities of the BERNINA E 16 machine and BERNINA Embroidery Software 7, and the advantages of using them in your business. The event is free and registration is required as space is limited. To register, call (602)553-8350 or stop by the store.
The BERNINA E 16 features an extra-large embroidery field of 440 mm x 350 mm with the BERNINA hook system, an ultraprecise laser alignment for accurate design placement, and an intuitive BERNINA Operating System that is icon-driven and easy to use. The E 16 has one of the largest sewing fields in the industry, 16.8” x 16.9” allowing you to stitch large designs without re-hooping or rotating the hoop to complete your embroidery project. Additionally, the E 16 reads ART-formatted files and comes equipped with an intuitive user interface, the auto thread trim, and the Acti-feed Tension System. It has an adjustable height presser foot, appliqué command, and a quality design library of 1,000 ready-to-stitch designs. The E 16 is compatible with the new BERNINA Embroidery Software 7 and BERNINA’s Exclusive Embroidery Design Collections. The BERNINA E 16 will personalize team uniforms and caps, monogram stylish totes, commemorate a special occasion, or complete an elaborate embroidered quilt. Whether it is a jacket back or a small pocket area that needs embroidering, the E 16 will complete the task like a pro.
BERNINA Embroidery Software 7 places a host of powerful design tools at the fingertips of sewists, including 3-D effects like StumpWork, Trapunto and PunchWork, as well as advanced monogramming and lettering, autodigitizing and full manual digitizing functionality to complement the hundreds of built-in and ready-to-stitch designs. BERNINA Embroidery Software 7 also sports an easy-to-use interface that features larger icons and icon grouping, and easy-to-change outline stitches and fill stitches.
Heather Lofstrom is a BERNINA Ambassador, BERNINA event team member, and the owner of Heather’s Wild Rags, which creates hand-dyed silk scarves for men and women. Heather has been asked to create a few of her Urban Girl Scarves for the wives on the cable TV series Duck Dynasty.
The BERNINA Connection is an authorized BERNINA Dealer which provides top-quality service to area residents. The Dealer offers BERNINA sewing machines, software, and accessories, and also provides a variety of sewing, embroidery and quilting classes for people of all skill levels. For more information, visit www.berninaconnection.com.
Founded in Switzerland more than 100 years ago, BERNINA is the world’s premier manufacturer with a proven reputation for offering quality state-of-the-art sewing, quilting and embroidery machines, overlockers, and embroidery software. BERNINA’s leadership is marked by an impressive number of ambassadors, industry leaders, influencers and bloggers, who chose to partner with the company. BERNINA products are sold in the United States through a network of over 400 fully trained independent dealerships that also offer support and education. Select BERNINA and bernette machines, and BERNINA software can also be purchased through BERNINA’s eCommerce site, shop.bernina.com. BERNINA products are designed for beginning to advanced sewists and priced to meet a variety of budgets, with new products being introduced every year. You can follow BERNINA on Facebook: www.facebook.com/berninausa, Instagram: @BERNINAUSA, and Pinterest: www.pinterest.com/WeAllSew, and read BERNINA’s WeAllSew blog at www.weallsew.com. To learn more about BERNINA and to find a Store, visit www.bernina.com or call (630)978-2500.