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BERNINA 740

Comfortable sewing and embellishing

BERNINA Hook with 9 mm stitch width
BERNINA Adaptive Thread Tension
BERNINA Dual Feed
BERNINA Stitch Regulator (BSR)
Simple, modern operation

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Overview
Image Gallery
Features & Functions
Accessories
Tutorials
FAQ
Support

The BERNINA 740 makes sewing dreams come true

Get up close with one of our finest machines

The next best thing to seeing it in person. This 360-viewer shows you every stunning angle of the BERNINA 740.

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The BERNINA Hook

The heart of the BERNINA 7 Series features a novel, centrally placed driver, which allows the BERNINA Hook to run fast yet quietly. The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds up to 70% more thread than standard bobbins allowing you to sew longer without interruption.

Extended Freearm for Big Projects

The BERNINA 7 Series includes a meticulously engineered extended freearm with 10 inches of space to the right of the needle. Not only does the B 740 provide plenty of room for large sewing projects; with its 9mm stitch width, it’s also ideally suited for beautiful decorative stitching. Small sewing jobs such as inserting zippers are completed flawlessly. And as your ambitions grow, the B 740 can be further upgraded with a wealth of optional accessories. For instance, add the BERNINA Stitch Regulator (BSR), which guarantees consistent stitches when free-motion sewing and quilting no matter how quickly you move the fabric.

Sew with Even Greater Ease

The B 740 performs many tasks all by itself. The presser foot lowers automatically at the beginning of a seam. Threading is semi-automatic, and the thread is automatically cut when you reach the end of a seam. The standard package also features a practical extension table that makes working on all your sewing projects an absolute breeze.

Choose & save the perfect stitch

Alter stitch length or stitch width
Alter the needle position
Alterations of stitch details are remembered

Your personal settings can be saved and retrieved at will and the USB connection even allows you to import and export stitches and stitch patterns or combinations.

BERNINA Adaptive Thread Tension

The BERNINA Adaptive Thread Tension, a BERNINA innovation, provides ideal thread tension for each and every stitch type, in any variation. The tension is electronically adjusted to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric. The result is the finest stitching without pressing a button.

New user interface

User-friendly features and intuitive navigation: the Sewing Consultant and built-in tutorials offer direct onscreen support and instant answers to your questions.

BERNINA Dual Feed

The innovative BERNINA Dual Feed tames hard-to-manage fabrics providing superb fabric feed and optimum visibility while sewing. Easy to engage when needed, the BERNINA Dual Feed tucks completely out of the way when it’s not.

Mit der BERNINA 740 werden Nähträume wahr

The B 740 won over Swiss designer Mathias Ackermann right from the start:

"Working with a BERNINA has an inspirational effect on my designs. I love working with the BERNINA 740, and not just because of its well-engineered technology. Features such as the threader and the BERNINA Stitch Regulator thrill me to bits. What’s more, its versatility inspires me with new ideas, and its user-friendliness is simply brilliant. It also sews the finest fabrics, effortlessly"

Personal advice at your Local BERNINA Store

Over 2,000 BERNINA Stores worldwide offer valuable services to all our customers. Your local BERNINA Store is there to proudly help you, with advice on machines and accessories that best suit your needs, selection of BERNINA Embroidery Software and also in servicing your BERNINA.

FIND YOUR LOCAL STORE

Image Gallery: Explore the BERNINA 740

Features & Functions

Overview
Sewing & Quilting
General Features
Stitches

Note:
Not all models and accessories are available in all countries. We reserve the right to make changes in both features and design.

Color touchscreen	4.3” / 10 cm
BERNINA Dual Feed
Hook system	BERNINA Hook
Automatic thread cutter
Adjustable presser foot pressure
Maximum stitch width	9
Start/stop button (stitching without foot control)

Product brochure – All information at a glance

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Note:
Not all models and accessories are available in all countries. We reserve the right to make changes in both features and design.

Maximum sewing speed (stitches per minute)	1000
Maximum stitch width	9
Stitch length maximum in mm	6
Needle positions	11
Automatic buttonhole
Manual multi-step buttonhole
USB interface for USB data stick
Memory (short-term/altered stitches)
Creative consultant
Drag & Drop
Pattern repeat (up to 9)	1-9
Pattern start/end function
Pattern end programmable
Pattern mirroring

Product brochure – All information at a glance

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Elongation
Reverse sewing
Automatic securing function
Security function program
BSR functionality, straight stitch and zigzag
Start/stop button (stitching without foot control)
Number of stitch patterns (incl. alphabet) total	800
Sewing alphabets	5
Decorative stitches total	200
Button sew-on program
Buttonholes (incl. eyelet) total	11
Utility stitches total	29
Quilting stitches total	23
Darning programs	2

Length of freearm to the right of the needle	254 mm
Color touchscreen	4.3” / 10 cm
Multi-function knobs
LED sewing lights	30
LED sewing lights Bright illumination in the needle area and over the free arm. The brightness is adjustable.
Semi-automatic needle threader
Manual thread cutter	3
Changing stitch settings while sewing
Adaptive Thread Tension
BERNINA Dual Feed
Hook system	BERNINA Hook
Hook system The Hook systems of BERNINA sewing machines are constantly evolving over the years. The CB Hook is the traditional BERNINA mechanism that produces the legendary BERNINA stitch quality at 5.5 mm wide. The BERNINA Rotary Hook offers the same stitch quality at 9 mm stitch width and bobbin thread monitoring. The innovative BERNINA Hook maintains the stitch quality at 5.5 mm and 9 mm stitch widths. An easy bobbin case insertion and large capacity bobbin make this ideal. The M Class BERNINA Rotary Hook for Longarm machines ensures the legendary BERNINA stitch quality, even at high speeds.
Bobbin winding while sewing/embroidering

Product brochure – All information at a glance

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Free Hand System (FHS)
BERNINA foot control with back-kick function
Needle stop up/down
Automatic thread cutter
Adjustable presser foot pressure
Upper thread indicator
Sewing tutorial
On-screen help
Eco mode
Slide speed control

Practical Stitches
Buttonholes
Decorative Stitches
Quilt Stitches

Accessories

Unleash your creativity with the included accessories and be prepared for any creative challenge with a huge variety of optional accessories

Included
Compatible

Standard accessories BERNINA 740

Here you will find an overview of the standard accessories for the
BERNINA 740.

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Reverse Pattern Foot #1

Reverse Pattern Foot #1 is the ideal presser foot for sewing forward and reverse-feed utility and decorative stitches.

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Reverse Pattern Foot #1C

Reverse Pattern Foot #1C is the ideal presser foot for sewing forward and reverse-feed utility and decorative stitches.

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Reverse Pattern Foot #1D

Reverse Pattern Foot #1D is the ideal presser foot for sewing forward and reverse-feed utility and decorative stitches.

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Buttonhole Foot with Slide #3A

Depending on the model, Buttonhole Foot with Slide #3A determines the desired buttonhole length for identical buttonholes either via a sensor or manually.

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Zipper Foot #4D

Thanks to its narrow, centrally positioned toe, Zipper Foot #4D can stitch very close to the zipper coils, allowing it to sew the zipper on neatly.

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Open Embroidery Foot #20C

Open Embroidery Foot #20C is ideal for embroidering with your sewing machine. The indentation in the sole of the presser foot allows it to glide smoothly over dense stitches.

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Freearm Slide-on Table

The BERNINA Freearm Slide-on Table offers greater comfort thanks to an increased sewing area, without affecting free-arm function when sewing.

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Knee lifter/Free-Hand System (FHS)

The Knee lifter/Free-Hand System (FHS) lets you raise the presser foot and lower the feed dog with your knee. Recommended particularly for appliqué or any project requiring pivoting and getting bulky projects under the presser foot easily.

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Touchscreen Pen for 7 and 8 Series

The Touchscreen Pen – ideal for working on the touch screens on BERNINA sewing and embroidery computers. Operate the touch screen by gently tapping it.

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Sewing Machine Oil

Regular care ensures that your Sewing Machine runs smoothly. This also includes oiling.

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BERNINA Accessory Box

The practical Accessory Box can be used to store all Sewing Accessories, such as Presser Feet, Needles and Bobbins. The Accessory Box is supplied without contents.

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Presser feet for every occasion

BERNINA presser feet stand for precision and stability. They are easy to change and BERNINA has a suitable presser foot for every application.

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Accessories for Sewing Machines

BERNINA Sewing accessories let you perform a host of creative techniques with even greater precision and comfort – according to your individual needs.

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Accessories for Embroidery Machines

BERNINA’s accessories for embroidery machines turn your embroidery machine into a versatile tool for exciting professional embroidery techniques.

See all

Note:
Not all models and accessories are available in all countries. We reserve the right to make changes in both features and design.

Tutorials

BERNINA 740: The best technology for sewing and quilting

Feature packed and fabulous! The BERNINA 740 combines innovative functions and features with an extra-large work area and intuitive touchscreen control. The extended freearm offers 254 mm of space to the right of the needle, and the fast and quiet BERNINA Hook sews high-precision stitches up to 9 mm in width. The bobbin holds up to 70 % more thread than standard bobbins, and thanks to the integrated BERNINA Dual Feed, hard-to-manage and fine fabrics, or multiple layers, can be used seamlessly to achieve extraordinary results.
1/8 BERNINA 740: First steps

The BERNINA 720, 740 and 770 QE allow even absolute sewing novices to achieve excellent results. This video tutorial will take you through setting up your BERNINA, step by step. This ranges from threading to replacing the presser foot – all done in a few simple steps. The generously proportioned and ultra-clear touch screen with touch stylus pen also means it couldn’t be easier to change settings, such as the winding speed and selected stitches. The scroll function facilitates easier and more intuitive navigation through the program, and tips and further information on the individual functions and stitches are a click away via the Help function. The set-up program also features numerous options for individual settings, which gives you the chance to customise the BERNINA completely in line with your own wishes and preferences – from the language setting and the display colour scheme to the sound settings.
2/8 BERNINA 740: Change stitches

The BERNINA 720, 740 and 770 QE make sewing decorative seams fun! Simply use the touch pen to pick out your choice of stitch on the large and clear display and then adjust the width and length of the stitch with the practical multifunction knobs. The decorative stitch menu lets you select your preferred choice of stitch from numerous available options. But that’s not all – you also have plenty of extra scope to fine-tune the selected stitch to get it just the way you want it, play around with the stitch density and length of the pattern or create a mirror image. All this can be configured comfortably on your display, which also lets you preview what the modified stitch will look like beforehand.
3/8 BERNINA 740: Combining letters and stitches

As you will see in this tutorial, sewing text is child’s play with the BERNINA 720, 740 and 770 QE, even for total beginners. Simply select a font and type in the text that you want to sew. It is particularly quick and convenient thanks to the clear display and easy handling with the touch pen stylus. Once you have decided on a stitch, you can continue configuring the entire combination until you are satisfied with the end result. To make things easier, you can also use the preview function which illustrates the combination on the display. If your creation looks the part, the combination you have input is then automatically sewn. If you want to reuse your design at a later stage, it is easy to open your personal program and store your combination permanently.
4/8 BERNINA 740: Sewing buttonholes and sewing on buttons

Sewing buttonholes and sewing on buttons is a breeze with the BERNINA 720, 740 and 770 QE. All you have to do is choose the buttonhole you want from the menu and then configure the cutting width using the multifunction knobs. BERNINA has also included a particularly smart feature to make sure the buttonhole fits: you can hold the button against the display and then use the multifunction knobs to configure the right button size. Once the buttonhole has been programmed, use the BERNINA buttonhole foot with slide to sew the buttonholes in a single step. This can be repeated as often as you want. You can also save the data for subsequent use. Finally, the optional presser foot number 18 or 20/20C and the button-sewing program make the process of sewing on buttons just as easy.
5/8 BERNINA 740: Sewing with the BERNINA Stitch Regulator (BSR)

Free-motion sewing and quilting – creative techniques that allow you extraordinary scope to create new designs. The BERNINA 720, 740 and 770 QE will double your sewing fun, because the BERNINA stitch regulator, or BSR for short, makes free-motion quilting child’s play. The BSR foot makes each stitch exactly the same length during free-motion sewing, resulting in a neat and even stitch pattern. After attaching the stitch regulator, you can access configuration options via the display. Novice quilters will appreciate the BSR mode 2, which stops the BERNINA when the fabric is not moved. Letting you work with reassurance and full focus on your sewing piece. All three models offer BSR functionality. The BERNINA 770 QE includes the BERNINA stitch regulator as an accessory on delivery, while it is an optional add-on extra for the BERNINA 720 and 740.
6/8 BERNINA 740: Sewing with Dual Feed

The BERNINA Dual Feed – one of the smartest and most helpful features you’ll find on the BERNINA 740 and 770 QE. In this tutorial we will show you what this clever helper can do. With simultaneous upper and lower fabric feeds, the Dual Feed allows for precise seam tracking and guarantees accurate results, even with multi-layer, extra-thick or difficult to move textiles. The video instruction clearly shows you how to use it during patchwork or quilting work. It also shows how to successfully handle sewing work when accuracy is crucial, for example when you have to handle patterned fabrics. With multiple fabric layers, the BERNINA Dual Feed feature prevents the individual layers from shifting against each other, even with slippery or badly moving materials such as leather, viscose, silk or elastic. You will be astounded at just how easy and convenient sewing can be with the Dual Feed.
7/8 BERNINA 740: Sewing in zippers

Sewing in zippers is a task few look forward to. But with the technology of the BERNINA 720, 740 and 770 QE machines it can be a pleasure, as our video tutorial demonstrates. Simply select the type of fabric and the zipper from the display. The BERNINA then automatically calculates the optimal settings for the stitching and needle position. All you need to do then is to pin the zipper to the fabric, attach presser foot number 4 or 4D and follow the instructions. You have even more control over the sewing process with the needle-stop function. Sewing in the zipper is now almost as if by magic – all with the BERNINA precision you have come to know and love.
8/8 BERNINA 740: Care and cleaning

The designers have thought of your comfort when it comes to cleaning and caring for the BERNINA 720, 740 and 770 QE. In this video tutorial, we will show you how easy it is to look after your BERNINA and ensure many years of trouble-free operation. All parts prone to deposition of dust and textile fibres during sewing are easily accessible and can be cleaned with minimal effort using the care set provided in the delivery package. The instructions show you step-by-step how to prepare your BERNINA for the cleaning process, how to clean and care and the right place to apply a few drops of oil to ensure friction-free, smooth running of components. Simply spread the oil by running a few blank stitches through the unit – and your BERNINA is once again ready for your textile creations.
The BERNINA hook – the heart of the BERNINA 7 Series

The heart of the BERNINA 7 Series features a novel, centrally placed driver, which allows the BERNINA Hook to run fast yet quietly. The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds up to 70% more thread than standard bobbins allowing you to sew longer without interruption.

BERNINA 740: The best technology for sewing and quilting
1/8 BERNINA 740: First steps
2/8 BERNINA 740: Change stitches
3/8 BERNINA 740: Combining letters and stitches
4/8 BERNINA 740: Sewing buttonholes and sewing on buttons
5/8 BERNINA 740: Sewing with the BERNINA Stitch Regulator (BSR)
6/8 BERNINA 740: Sewing with Dual Feed
7/8 BERNINA 740: Sewing in zippers
8/8 BERNINA 740: Care and cleaning
The BERNINA hook – the heart of the BERNINA 7 Series

Frequently Asked Questions

Only one stitch pattern is shown on the display and also only one stitch pattern is sewn

Combi mode is active ( "+" icon on the screen). Select Combi mode again in order to get back into Single mode.

Can I use off-brand bobbins?

We recommend to use only BERNINA quality bobbins because using off-brand bobbins can cause unsatisfying thread tension and other problems.

What's the use of the hole and the screw at the back of the presser foot?

For attaching the seam guide.

A function and/or the "Information" icon has a yellow border

Touch the appropriate icon to see what changes have been made. Most changes can be undone with "clr".

Can the buttonhole be saved?

Yes, but only in combination with using the buttonhole foot with slide #3A.

How often should the machine be oiled?

The frequency of oiling depends on the number of the sewn stitches. We recommend to place a drop of oil onto the hook race before sewing for a longer period, but at least when the machine prompts you. When sewing bigger projects, you can oil the machine once a day.

The fabric puckers when I sew wide decorative stitches

Place tear-away stabilizer underneath the fabric to stabilize it and carefully remove it once you have sewn the stitches.

The machine is running very slow.

Check the slide speed control on the front of the machine and move to the right. Here you can set the maximum speed setting when sewing with the foot control or use it to adjust the speed when working with the start/stop button.

What's the use of the eyelet on the top of the machine?

For bobbin winding when the machine is threaded for sewing. The thread stands on the horizontal spool pin and is threaded first through the eyelet and then the pre-tension stud.

What are the holes on the top of the free arm for?

For attaching BERNINA accessories such as the binder attachment, circular embroidery attachment, hosiery darning hoop, and much more.

What should I do if the message with gears appears?

Cut off the upper thread, raise the presser foot, carefully lift the fabric to cut off the lower thread and any twisted threads. Do not pull! Remove the fabric. Remove the bobbin case, open the hook to check whether any thread is tangled in the hook area and remove it. Also check whether there is any thread under the needle plate. Replace the hook, bobbin case, bobbin and needle plate. Check whether the upper thread is threaded correctly and rethread if necessary.

The machine makes a buzzing noise.

The bobbin winder is activated.

Whats the use of the vertical spool pin?

Necessary when using a second thread for example sewing with the twin needle.
For stacked (parallel wound) threads, use the vertical spool pin to allow the thread to evenly feed off the spool.
Important: use the foam pad as base.

The screen is not responding

The screen needs calibrating. Select "Setup", "Machine settings" and "Display calibration" and follow the instructions on the screen.

The presser foot automatically lifts up slightly after lowering

The pressure foot hovering height is not set to 0.
Select "Setup", "Sewing settings", "Program buttons and icons" and set the value of "Adjustable hover position" to 0.

The machine only sews backwards

The "reverse sewing" function is active. This can be activated or deactivated under "Information".

How do I set the language?

Click on "Setup", "Machine settings" and "Select language" and select the desired language.

Stitches with a stitch width of over 5.5 mm are only shown as a 5.5 mm stitch or a straight stitch

No presser foot is attached.
The 9 mm needle plate is not activated.

How should the upper thread be threaded for the double needle?

Both threads follow the usual threading path, but one passes to the right and the other to the left of the tension disc

The upper thread indicator reacts even when the upper thread is not broken

Check if there are any pieces of loose thread in the path of the upper thread and remove them.

The upper thread indicator is not responding

The upper thread indicator has been deactivated in "Setup". Select "Setup", "Monitoring functions" and "Activating the upper thread indicator".

Support for your BERNINA 740

To ensure that you enjoy your BERNINA for as long as possible, we recommend that you read the detailed operating instructions. Further support information and firmware updates can be found on the support page.

Download manual Support page BERNINA 740

Personal advice at your Local BERNINA Store

FIND YOUR LOCAL STORE

BERNINA 740

Comfortable sewing and embellishing

The BERNINA 740 makes sewing dreams come true

Get up close with one of our finest machines

Get a feel for this fantastic machine

The BERNINA Hook

Extended Freearm for Big Projects

Sew with Even Greater Ease

Choose & save the perfect stitch

BERNINA Adaptive Thread Tension

New user interface

BERNINA Dual Feed

The B 740 won over Swiss designer Mathias Ackermann right from the start:

Personal advice at your Local BERNINA Store

Image Gallery: Explore the BERNINA 740

Features & Functions

LED sewing lights

Hook system

Practical Stitches

Buttonholes

Decorative Stitches

Quilt Stitches

Accessories

Standard accessories BERNINA 740

Reverse Pattern Foot #1

Reverse Pattern Foot #1C

Reverse Pattern Foot #1D

Buttonhole Foot with Slide #3A

Zipper Foot #4D

Open Embroidery Foot #20C

Freearm Slide-on Table

Knee lifter/Free-Hand System (FHS)

Touchscreen Pen for 7 and 8 Series

Sewing Machine Oil

BERNINA Accessory Box

Presser feet for every occasion

BERNINA presser feet stand for precision and stability. They are easy to change and BERNINA has a suitable presser foot for every application.

Accessories for Sewing Machines

BERNINA Sewing accessories let you perform a host of creative techniques with even greater precision and comfort – according to your individual needs.

Accessories for Embroidery Machines

BERNINA’s accessories for embroidery machines turn your embroidery machine into a versatile tool for exciting professional embroidery techniques.

Presser feet for every occasion

Gold-Plated Presser Foot #1

BERNINA Stitch Regulator (BSR)

Zigzag Foot #0

Finger Guard #99

Overlock Foot #2

Overlock Foot #2A

Buttonhole Foot #3

Buttonhole Foot #3C

Zipper Foot #4

Blindstitch Foot #5

Embroidery Foot #6

Tailor Tack Foot #7

Jeans Foot #8

Jeans Foot #8D

Darning Foot #9

Edgestitch Foot #10

Edgestitch Foot #10C

Edgestitch Foot #10D

Cordonnet Foot #11

Bulky Overlock Foot #12

Bulky Overlock Foot #12C

Zipper Foot with Guide #14D

Embroidery Foot #15

Gathering Foot #16

Button Sew-On Foot #18

Open Embroidery Foot #20

Open Embroidery Foot #20D

Open Embroidery Foot Sole #20

Braiding Foot #21

Cording Foot with 3 Grooves #22

Appliqué Foot #23

Free-Motion Embroidery Foot #24

Cording Foot with 5 Grooves #25

Drop-Shaped Embroidery Foot #26

Quilting Foot #29

Quilting Foot #29C

Pintuck Foot with 3 Grooves #30

Pintuck Foot with 5 Grooves #31