DEALER OF THE YEAR 2025/2026

After a particularly challenging year for retail businesses in South Africa, BERNINA RSA has concluded its annual dealer performance assessment. Dealers across the nationwide network are evaluated on sales performance, product promotion, corporate profile compliance, and service excellence.

Three dealerships stood out and advanced to the final round of adjudication, demonstrating exceptional performance across all categories:

• BERNINA GARDENROUTE
• BERNINA RUSTENBURG
• BERNINA SPRINGS

We extend our sincere gratitude to our loyal customers, as well as the many new members of the proud BERNINA family, whose continued support made this achievement possible.

It is with great pride that we announce the Dealer of the Year 2025/2026:

Congratulations to Ina Smit and the team at BERNINA Gardenroute!

The 1st runner up was awarded to: BERNINA RUSTENBURG

Mariana Beets -

"What an incredible feeling! After recently celebrating ten years in business, we’ve just been named Runner-up in the 2025/2026 Dealer of the Year competition.

I am deeply grateful to every customer who has supported us over the past decade — whether by investing in a new machine, purchasing haberdashery, wool, and notions, or by attending a class, workshop, or event. This achievement belongs to you just as much as it does to us.

A heartfelt round of applause to each and every one of you!
A special thank you to:
Chantelle, our wonderful shopkeeper, for your warm and friendly service that keeps our customers coming back.
Adri Bester, for your help with events, your constant inspiration and motivation, and of course your love for Bernina products — you truly mean so much to me.

My husband, for your unwavering support every step of the way.
And above all, gratitude to our Almighty God, who always provides and never forsakes us.

Here’s to the journey so far and the exciting road ahead!"