Dealer News

Dealer News

Learn about BERNINA Dealer shop renovations, shop relocations, shop anniversairies and Dealer Achievements.
30 years BERNINA Durban

30 years BERNINA Durban

On the 23rd November 2023, BERNINA Durban celebrated 30 years as a BERNINA Dealership.
Debbie and Eddie Becker have shown, through the years that hard work, product knowledge and excellent customer service will take you a long way. They started as BERNINA Durban North and later broaden their area to also include the Durban Musgrave area. They were also awarded the BERNINA Dealer of the Year title in 2019/2020 financial year.

They invited some Key people for the celebration and all enjoyed and celebrated the Becker family’s success. Their son Sean, who literally grew up in the shop, is also actively involved in the day to day running of the shop.

BERNINA RSA honours our dealer top performers

BERNINA RSA honours our dealer top performers

At the end of each financial year, BRSA looks back and identify those dealerships that have shown remarkable commitment and resilience despite challenging retail circumstances. The past year was no different. Although our nationwide dealer network battled to overcome a myriad of economic and other obstacles, we managed to stay very competitive and grow our share in the sewing market. BRSA salutes each of our dealers!   

We are especially proud on the remarkable achievements of the following dealers and their staff: 

BERNINA PAARL

BERNINA PAARL

BERNINA PAARL was our top performer and crowned with the prestigious Dealer of the Year award. They have totally outperformed the sales target set at the beginning of the year and Hanlie Snyman and her staff not only sold the most BERNINA machines in the country, but also secured the Top Achiever title for the highest bulk purchases from BERNINA RSA.

We salute you, Hanlie and Team 

BERNINA SOMERSET WEST

BERNINA SOMERSET WEST

We congratulate BERNINA SOMERSET WEST where Warren Willshire and the team lead by Lou-Ellen Pienaar has had another outstanding year. They came in Runner-up in the Top Achiever competition and outperformed others by winning the Bernette Sales title. Your hard work paid off. We applaud you!

  • Here is the Somerset West team with Warren on the right. 

BERNINA SPRINGS

BERNINA SPRINGS

BERNINA SPRINGS had the most remarkable come-back from two difficult sales years since the pandemic and caused seriously tough competition to our leading dealers. They smashed their sales target and secured the 1st Runner-Up in our Dealer of the Year competition. Congratulations to Michael and Martie Schuhardt and their Team! 

  • Michael & Martie Schuhardt with Jolene Voster

BERNINA MOSSEL BAY & BERNINA GEORGE

BERNINA MOSSEL BAY & BERNINA GEORGE

Ina Smit, owner of the Bernina Mossel Bay & Bernina George dealerships, competed jointly with two tough sales targets in the Southern Cape and ended up  the 2nd Runner-up in the Dealer of the Year race. It is indeed challenging to manage two dealerships in a large area and do the brand proud. We commend you , Ina and Team. 

  • Here is Ina ( second from right ) with her Team