When using our blog blog.bernina.com
In order to use certain functions of the
BERNINA blog, such as creating a community profile or a personal project watch list, you must register – see section 2, "When creating a BERNINA account". Once successfully logged in, the mandatory information specified by you when registering (name, email address, country) as well as any additional data you provide to supplement your profile, are saved for the purpose of the blog and for direct and online marketing purposes and, where appropriate, are linked to other data that BERNINA has saved about you.
Using your blog profile, you can share topics, posts, links, comments, photos, sketches, instructions, etc. If you carry out such an action, we will save this internally, publish your action in the BERNINA blog and use these activities, where appropriate, to provide personalized content. Based on your uploaded projects (number of articles written, categories, participation in interactive campaigns, tags used to describe articles, first/last entry) we will try to draw conclusions about your interests and use this information for direct and online marketing purposes.
We require your public name so that we can indicate you as the author of projects/comments and address you personally, and we require your country for assignment to a market organization. You are neither legally nor contractually obligated to provide information. Use of our blog, however, is only possible if the required information specified above has been provided.
With regard to publishing comments and projects, BERNINA uses the CAPTCHA software solution (Completely Automated Public Turing Test to tell Computers and Humans Apart) from Captcha GmbH, FN 602312d, Muthgasse 2, 1190 Vienna, as a security mechanism, also known as challenge-response authentication. Captcha GmbH acts as a contract data processor on behalf of BERNINA and provides the security mechanism in the form of a Software-as-a-Service (SaaS) service. During authentication, the user's IP address is transmitted to Captcha GmbH and immediately anonymized. BERNINA has a legitimate interest in authentication within the meaning of Art 6 para 1 lit f GDPR.
We cannot check every single post or upload. Your posts and uploads must not violate any personal rights, image rights („right to your own image“), license rights or other standards. You may need the permission or consent of the person concerned. You have a special duty of care when uploading images with children. According to recitals 38, 75 EU GDPR, data (including photos) of children enjoy special protection.
The photos you upload to the blog must first be compressed. We use the Optimus image optimizer from the external service provider proinity GmbH, Rümikerstrasse 60, 8409 Winterthur, Switzerland, to perform this image compression. proinity GmbH compresses the photos and then, after the transfer process has been completed, immediately erases all cached data. No personal data remains on the service provider's servers. Your data is processed by proinity GmbH exclusively on behalf of and in accordance with the instructions of BERNINA subject to these data protection regulations.
If you want to leave a comment in the blog, a spam check is carried out in order to prevent misuse of our blogs. As part of this, your email address and your IP address will be saved and compared against a local blacklist. In addition, we use the "Anti Spam Bee" plug-in to help detect spam. All of the checks noted above are carried out locally on our servers. No personal data is transferred to third parties. After the aforementioned checks, your comment will be published together with your public name. In addition, the author of the post you commented on receives an alert about your comment which also includes your public name.
You can also sign up for our special blog newsletter. The instructions under "When registering for our newsletter" above shall apply for the blog newsletter.
We use the Mailjet program to send emails generated by the blog (e.g. information about a new comment). Mailjet is operated by Mailgun Technologies, Inc., 112 E Pecan St #1135, San Antonio, TX 78205, USA - a company of Sinch Sweden AB, Lindhagensgatan 74, 112 18 Stockholm, Sweden - with which we have concluded an appropriate data processing agreement. Mailjet's datacenters are located in the EU. Mailjet processes your email address for the delivery of emails to you. Your data will be processed by Mailjet exclusively on behalf of and in accordance with the instructions of BERNINA and in compliance with these data protection provisions and the applicable laws. Through its certification in accordance with ISO 27001 (
https://www.mailjet.com/resources/learn/gdpr/mailjet-first-esp-iso-27001-and-gdpr-certified/) Mailjet, as a GDPR-compliant email service provider, guarantees compliance with the data protection regulations of the EU. In addition, Mailjet provides further information regarding data protection at
https://www.mailjet.com/security-privacy/.
The legal basis for the processing of your data in the BERNINA blog is Article 6(1a) GDPR (consent). The data collected in the context of our blog will be stored until the consent is withdrawn.
Please refer to the special
terms and conditions of use of the BERNINA-Blog. For information about your rights under the EU Digital Services Act and the contact points and procedures provided by BERNINA, please visit
https://www.bernina.com/digital-services-act.