1. Your safety is our top priority
The Terms and Conditions of Use of the website and the legal requirements on privacy and data protection are adapted, supplemented or amended from time to time. Each time you access or visit the website, the versions accessible at that time apply. Please visit this page every time you visit the site to view the latest Terms and Conditions of Use.
2. Type of information collected
On visiting the BERNINA website, there is no automatic collection of personal information about the user, such as name, address telephone number or email address unless this information is provided voluntarily by the user by filling in a form on the website or making contact with us in another way via the site. Data collection and analysis also applies to information you provide to us when you subscribe to one of our services or if you require other services. In addition, we may keep records of correspondence if you make contact with us.
At no time is spy software installed or used to gain access to data and information stored on your computer.
Cookies make it easier for you to use the BERNINA website and contain no personal information about the user. Most browsers automatically accept cookies. However, you can configure your browser so that it does not accept or store cookies. Details of how to do this can be found in the operating instructions or help files of your browser.
4. Use of information
The anonymized data that are retained when accessing our website via cookies can be used for purposes of analysis and for optimizing the website in conjunction with third party services. As a result, these third parties can - to a limited extent - themselves collect personal data about BERNINA users, provided that they recognize them, for instance, by means of their own cookies or logins.
4.1 Google Analytics and third party provider cookies
By opting out of Google Analytics cookies you can exercise your right to deny the collection, processing and use of data by Google Analytics in the future. To do this you can install Google Analytics' disable add-on for browsers. As a result, you prevent Google Analytics from storing information about your website visits. Further information and tips about downloading and installing this disable add-on can be found at tools.google.com/dlpage/gaoptout. You can disable Google Analytics for display advertising and adjust the displays in the Google display network by accessing the display settings: https://www.google.de/settings/ads.
4.2 Google AdWords conversion tracking
This website also uses Google AdWords conversion tracking, a web analysis service by Google, Inc., for improving the website and the advertising activities. The cookie for conversion tracking is set when a user clicks on an ad controlled by Google. These cookies become invalid after 30 days and are not used for personal identification. If you visit certain pages of our website within these 30 days, both we and Google in the USA can recognize that you clicked on the ad and were routed to this site. Every Google AdWords customer gets a different cookie. As a result, cookies cannot be tracked via the websites of AdWords customers. The information obtained by conversion cookies is used to generate conversion statistics for us. We learn the total number of users who clicked on our ad and were routed to our site. However, we do not receive any information by which you can be personally identified.
If you do not want to participate in the tracking, you can simply disable the Google conversion tracking cookie in your web browser's user settings. In that case you are not included in the conversion tracking statistics. Additional setting options can be found on the web page about disabling Google ads at http://www.google.com/policies/technologies/ads/.
4.3 Use of A/B testing by Visual Website Optimizer
More information about how Visual Website Optimizer processes your data can be found at https://vwo.com/privacy-policy/. You can disable Visual Website Optimizer tracking at any time by following the instructions at https://vwo.com/opt-out/.
4.4 Ignition One
BERNINA uses the Digital Marketing Suite (DMS), a service for web analysis by IgnitionOne Deutschland GmbH, Leonrodstr. 52, 80636 Munich, Germany. The DMS helps BERNINA to analyze user behavior while on bernina.com in order to improve and optimize the website and the provided content continuously.
Using a tag that runs in the background of bernina.com, IgnitionOne collects information about user behaviors, such as product interests on the website. Once a page is opened, the following data will be transmitted to IgnitionOne: The complete URLs you loaded to enter the page, the page you visited before you entered the currently opened page, the time you stayed on our pages, browser type, operating system and device type, cookie settings and the time you entered the page. Furthermore, we assign a user ID to you which is stored in a cookie on your browser, provided you accept cookies and you haven’t withheld your consent for analysing your behaviour (appeal procedures are described below). With every click on a button or link an anonymous profile is updated based on the currently visited page and the page visited before. The profile information will be stored in the BERNINA user database on IgnitionOne servers within the European Union. Depending on the usage of the website, separate forms and offers may be displayed.
You can deactivate cookies at any time. However, this might lead to the website not being able to be used without restrictions. Alternatively, you can perform an opt-out at https://www.ignitionone.com/cookie-opt-out/. Once you’ve done this, IgnitionOne will delete all existing cookies and attempt to set a new one (no cookie tracking) in order to make sure that your deactivation of cookies is valid for future visits to the website. Furthermore, all data that has already been collected by the IgnitionOne data collection tag will be deleted. The no-track-cookie tells the IgnitionOne server that no further user analysis shall be created in the future. If your browser is configured in a way that cookies are not accepted in general, a no-track-cookie cannot be set. Furthermore, if you delete cookies or if you use a different browser or computer, you have to perform the opt-out procedure again.
Furthermore, the BERNINA website uses a service by Quantcast, 795 Folsom Street, 5th Floor, San Francisco, CA 94107, to create individual, anonymous data profiles of our users. This involves a cookie from Quantcast which is set when the user enters the website.
Quantcast only models anonymous records of Internet usage. Quantcast does not intentionally collect any personally identifiable information – that is, information that could be used to uniquely identify or locate an individual.
Information collected by Quantcast may be used by BERNINA to understand the characteristics and demographics of the people who visit bernina.com. Furthermore, this knowledge may be used to develop online advertising which is more efficient, pleasant, and relevant to the user’s interests.
More information about how Quantcast handles your data can be found at https://www.quantcast.com/privacy/. You can disable Quantcast tracking by disabling cookies within your browser.
4.6 Data sent to BERNINA
Information that you provide to BERNINA yourself as a user of the website may be used by BERNINA and companies affiliated with BERNINA in order to improve the BERNINA website and to provide individual support to the user. This also includes sending the user items such as information, offers or notifications regarding BERNINA's product range and services.
4.7 Server location
The personal information collected is transmitted and stored in Austria (location of the server). The information will be treated in Switzerland and in accordance with the applicable Swiss data protection regulations. However, the information may be processed outside of Switzerland by personnel working for us or for our suppliers. By providing your personal information, you consent to the transmission, storage and processing of your information in accordance with these data protection regulations.
5. Social media content
BERNINA may use social media plugins, e.g. by Facebook, Google+ and Twitter, on this website. These platforms have their own privacy policies over which BERNINA has no control.
If the user does not want any of these plugins to be loaded, it is recommended to log out of the particular social media service. In addition, various browsers can be set or upgraded with add-ons (e.g. Facebook blocker) so that the social media plugins are not loaded.
6. Disclosure of information
BERNINA and its subsidiaries and affiliates within the Group use your personal information in accordance with these data protection regulations and will not disclose it to third parties.
Exceptions to this are if you have consented to the disclosure of information to companies not affiliated to BERNINA or if BERNINA is required by law, by a government authority or a court to do so. Another exception is if service providers are engaged to support BERNINA in data processing, administering the website or in another capacity or to provide you with products and services you have requested. These third parties are obliged to maintain the same degree of security and data protection as BERNINA.
7. Children as users of the website
A note to children and their parents: children are increasingly using the Internet. Parents should ensure that their children do not submit any personal information about themselves or their parents to BERNINA. However, if personal information is transmitted by children to BERNINA, we ask parents to contact BERNINA if they want the information to be deleted. The relevant information will then be deleted as soon as possible.
8. Data security
The transmission of data over the Internet is unfortunately not absolutely secure. In order to protect your information, BERNINA only collaborates with service providers and Internet providers that take appropriate technical and organisational security measures. However, BERNINA cannot guarantee the security of the data transmitted by you as a user. Any transmission of data is undertaken at your own risk.
9. Your information and withdrawal rights
You have the option of informing BERNINA at any time - for example, by email - that your information should in future no longer be used to contact you. You can also cancel your participation in particular services of the BERNINA website, such as the newsletter service, at any time.
In addition, you are also able to obtain information on the processing of information or to request a copy of your personal information that has been collected about you via our website. Please send your request in writing to BERNINA International AG, Seestrasse 161, 8266 Steckborn, Switzerland or email@example.com.
10. Final provisions
The jurisdiction and applicable law are as stated in the Terms and Conditions of Use.