Special guests, demonstrations and machine giveaways

BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to announce that Hoover’s BERNINA Sew, a BERNINA Dealer in Mifflinburg, Penn., is hosting an open house on Friday, September 12 from 9:00 a.m. to 8:00 p.m. and Saturday, September 13 from 9:00 a.m. to 3:00 p.m. in celebration of its 27th anniversary. BERNINA Educators Susan Fears and Amanda Whitlatch will be in attendance to demonstrate BERNINA’s newest machines including the BERNINA 530 Swiss Edition, BERNINA Q 24 and BERNINA E 16. In addition, BERNINA of America president and CEO, Paul Ashworth, will be on-hand with Jennifer Gigas, BERNINA of America vice president of professional consumer products, to unveil the BERNINA Q 24 Long Arm machine. For more information, call (570)966-3822 or stop by the store.
The event is free and each attendee will be given a ticket at the door to participate in a special BERNINA machine giveaway. Guests must visit each machine demonstration, taking place at the event, to get their ticket punched for a chance to win a BERNINA 880, BERNINA 330 or BERNINA 700D. Three winners will be chosen on Saturday, September 13 at 3:30 p.m. Ice cream will also be served to celebrate the anniversary and new BERNINA products.
BERNINA Educator Susan Fears is from Florida and is one of BERNINA’s Experts on its WeAllSew blog. Susan is a designer, teacher and BERNINA 8 Series expert who loves to sew clothes. Her passion in life is developing new sewing techniques and incorporating designer details into clothing. She also enjoys adding embroidery customization to projects. For more information about Susan, visit
Amanda Whitlatch is a BERNINA educator with a passion for sewing and technology. Earning a B.S. in Environment, Textiles, and Design from University of Wisconsin - Madison, she provides innovative techniques and an enthusiasm for teaching. She has worked in the sewing industry for 14 years and has won numerous national awards and competitions for her wearable art creations. Her garments have been featured in the BERNINA Fashion Show. Amanda’s Web site,, provides users with video training, projects, and embroidery, sewing and software information. She can also be viewed on BERNINA podcasts on iTunes and the BERNINA Software Sampler program.
Hoover’s BERNINA Sew is an authorized BERNINA Dealer providing top-quality service to area residents. The Dealer sells BERNINA sewing machines and software, and also provides a variety of sewing, embroidery and quilting classes for people of all skill levels. For more information on the Dealer, please call (570)966-3822.
Founded in Switzerland more than 100 years ago, BERNINA is the world’s premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA’s leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 450 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more and to find a dealer, visit or call (630)978-2500.