Demonstrations on BERNINA’s 880, featuring the circular embroidery and binder attachments, feet and accessories – Register now

BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to announce that Sew Much More, a BERNINA Dealer in Austin, Texas will host BERNINA Tradition of Excellence, an event that will introduce the community to BERNINA, its history and products. Guests will have the option to attend the event on Thursday, October 16 from 6:30 p.m. to 9:30 p.m. or Friday, October 17 from 10:30 a.m. to 1:30 p.m. at the Dealer located at 3010 West Anderson Lane in Austin. BERNINA Educator Susan Fears will provide guests with an overview of BERNINA, talk about BERNINA’s history, demonstrate on the BERNINA 880 and show ways to use the circular embroidery and binder attachments. In addition, Susan will focus on a variety of BERNINA feet and accessories and provide helpful tips and techniques. The event is free but registration is required as seating is limited. To register, call (512)452-3166 or stop by the store.
The B 880 boasts plenty of space, with a full 12 inches to the right of the needle for sewing and jumbo embroidery, and has a fast sewing speed of 1,200 stitches per minute. Sewists can create unique embroidery arrangements with the new Shaping feature and modify the colors of their embroideries with the new Color Wheel. They may also choose among 1,764 built-in stitches, creatively distort stitches, or create their own patterns with the innovative new Stitch Designer. Additionally, the B 880 comes standard with a seven-inch color touch screen with scrollable navigation, the BERNINA Dual Feed, the BERNINA Stitch Regulator (BSR), and a Jumbo Bobbin with 80 percent more thread capacity than standard bobbins.
BERNINA Educator Susan Fears is from Florida and is one of BERNINA’s Experts on its WeAllSew blog. Susan is a designer, teacher and BERNINA 8 Series expert who loves to sew clothes. Her passion in life is developing new sewing techniques and incorporating designer details into clothing. She also enjoys adding embroidery customization to projects. For more information about Susan, visit
Sew Much More, is an authorized BERNINA Dealer that offers top-quality service to area residents. The Dealer sells BERNINA sewing machines and software, and also provides a variety of sewing, embroidery and quilting classes for people of all skill levels. For more information, visit
Founded in Switzerland more than 100 years ago, BERNINA is the world’s premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA’s leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 450 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 8 series with an 830, a machine designed to change the home sewing industry. Since the initial 8 series has been introduced, they have released the BERNINA 870 in 2014. To learn more and to find a dealer, visit or call (630)978-2500.