BERNINA DEALER SEW FROM THE HEART TO HOST TWO-DAY SEWAPALOOZA FEATURING AMANDA WHITLATCH FRIDAY MARCH 7 TO SATURDAY MARCH 8 IN SCOTTSDALE ARIZONA

BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to announce that Sew from the Heart, a BERNINA Dealer in Scottsdale, Ariz., is hosting Sewapalooza, a two-day software seminar, featuring new and creative software and sewing tools and BERNINA educator, Amanda Whitlatch on Friday, March 7 and Saturday, March 8 from 10:00 a.m. until 4:00 p.m. on both days. The event will take place at the Dealer located at 9180 E. Indian Bend Rd., Ste. #F4, Scottsdale, Ariz. To register, call (480)998-8886 or visit www.sewfromtheheart.com.

Event attendees will have a chance to learn the latest techniques using software and DesignWorks tools, CutWork, CrystalWork and PaintWork from BERNINA. The cost is $30 per day and includes the use of BERNINA sewing machines (B 880, B 830, B 780, B 750 QE, B 580, B 560), BERNINA Embroidery Software 7, DesignWorks software suite including CutWork, PaintWork, CrystalWork and lunch. In addition, Amanda will showcase her projects through a special trunk show.

Amanda Whitlatch is a BERNINA educator with a passion for sewing and technology. Earning a B.S. in Environment, Textiles, and Design from University of Wisconsin - Madison, she provides innovative techniques and an enthusiasm for teaching. She has worked in the sewing industry for 14 years and has won numerous national awards and competitions for her wearable art creations. Her garments have been featured in the BERNINA Fashion Show. Amanda's Web site, www.exnovodesign.com, provides users with video training, projects, and embroidery, sewing and software information. She can also be viewed on BERNINA podcasts on iTunes and the BERNINA Software Sampler program.

Sew from the Heart is an authorized BERNINA Dealer providing top-quality service to area residents. The Dealer sells BERNINA sewing machines and software, and also provides a variety of sewing, embroidery and quilting classes for people of all skill levels. For more information on the Dealer, please visit www.sewfromtheheart.com.

About BERNINA
Founded in Switzerland more than 100 years ago, BERNINA is the world's premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA's leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 450 fully trained independent dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more and to find a dealer, visit www.bernina.com or call (630)978-2500.