BERNINA 740

Comfortable sewing and embellishing

The BERNINA 740: Makes sewing dreams come true

UP TO 25% OFF MSRP WITH TRADE IN*

Your previously loved machine still has value.

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Mit der BERNINA 740 werden Nähträume wahr

The BERNINA 740 won over Swiss designer Mathias Ackermann right from the start:

"Working with a BERNINA has an inspirational effect on my designs. I love working with the BERNINA 740, and not just because of its well-engineered technology. Features such as the threader and the BERNINA Stitch Regulator thrill me to bits. What’s more, its versatility inspires me with new ideas, and its user-friendliness is simply brilliant. It also sews the finest fabrics, effortlessly"

Learn more about why the B 740 is the machine for you

  • Quiet & precise sewing Play

    Quiet & precise sewing

    • Ideally suited for decorative stitches
    • Sew & embroider for longer periods of time
    • More time for your creativity
    The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds 70% more thread than standard bobbins.
  • Enough space for creativity

    Enough space for creativity

    • Enough space for your creations
    • Plenty of room for large projects
    • Enjoy full comfort while sewing
    The extended freearm offers 10" right of the needle. Therefore you will enjoy a grand sewing area for grand ideas.
  • Automatic features save time

    Automatic features save time

    • No manual cutting at the end of a seam
    • Enjoy semi-automatic threading
    • No manual lowering of the presser foot
    Thread is cut automatically when you reach the end of a seam or a color change in embroidery. The presser foot lowers automatically at the beginning of a seam.
  • Perfect tension for perfect stitches

    Perfect tension for perfect stitches

    • Ideal tension for each stitch type
    • Achieve finest stitching results
    • A BERNINA innovation
    The BERNINA Adaptive Thread Tension adjusts the tension electronically to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric.
  • Ask your on-screen support

    Ask your on-screen support

    • Enjoy intuitive navigation
    • Find the proper needle and foot
    • Learn more about sewing and embroidery
    The Sewing Consultant and the built-in tutorials offer direct on-screen support and answers to your questions at any time, day or night.
  • Sew silk & leather like a pro Play

    Sew silk & leather like a pro

    • Handle special materials with ease
    • Enjoy superb fabric feed
    • Optimum visibility while sewing
    The innovative BERNINA Dual Feed is easily engaged when needed and tucks completely out of the way when it’s not.

Personal advice at your Local BERNINA Store

Over 2,000 BERNINA Stores worldwide offer valuable services to all our customers. Your local BERNINA Store is there to proudly help you, with advice on machines and accessories that best suit your needs, selection of BERNINA Embroidery Software and also in servicing your BERNINA.

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*Offer valid September 1–30, 2019 at any participating US BERNINA Store. Offer applies only to the purchase of one (1) new BERNINA product with a retail purchase price of $1,000 or more with a trade-in machine. The participating BERNINA Store has final decision on brand, model and condition of sewing/embroidery/quilting/overlocker machines that are eligible for trade-in. Used or refurbished products are not eligible for savings offers. One savings discount per customer. Savings discount will be applied automatically by the Store at the time of purchase. Not valid on previous purchases or with any other savings offers or coupons. Some exclusions may apply. Subject to availability. Available while supplies last. Taxes are not included in the total purchase calculation. Customer is responsible for all applicable sales tax. If customer returns purchase, discount will be lost. Cannot be redeemed for cash.