BERNINA 740

BERNINA 740

Comfortable sewing and embellishing

  • Handle large quilts with ease
  • Get always the right tension
  • Enjoy superb fabric feed
  • Precise and perfect stitches
  • Simple, modern operation

The BERNINA 740 makes sewing dreams come true

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The next best thing to seeing it in person. This 360-viewer shows you every stunning angle of the BERNINA 740.

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Quiet & precise sewing

Quiet & precise sewing

  • Ideally suited for decorative stitches
  • Sew for longer periods of time
  • More time for your creativity
The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds 70% more thread than standard bobbins.

Enough space for creativity

Enough space for creativity

  • Enough space for your creations
  • Plenty of room for large projects
  • Enjoy full comfort while sewing
The extended freearm offers 10" right of the needle. Therefore you will enjoy a grand sewing area for grand ideas.

Automatic features save time

Automatic features save time

  • No manual cutting at the end of a seam
  • Enjoy semi-automatic threading
  • No manual lowering of the presser foot
Thread is cut automatically when you reach the end of a seam or a color change in embroidery. The presser foot lowers automatically at the beginning of a seam.

Choose & save the perfect stitch

  • Alter stitch length or stitch width
  • Alter the needle position
  • Alterations of stitch details are remembered
Your personal settings can be saved and retrieved at will and the USB connection even allows you to import and export stitches and stitch patterns or combinations.

Perfect tension for perfect stitches

Perfect tension for perfect stitches

  • Ideal tension for each stitch type
  • Achieve finest stitching results
  • A BERNINA innovation
The BERNINA Adaptive Thread Tension adjusts the tension electronically to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric.

Ask your on-screen support

Ask your on-screen support

  • Enjoy intuitive navigation
  • Find the proper needle and foot
  • Learn more about sewing and embroidery
The Sewing Consultant and the built-in tutorials offer direct on-screen support and answers to your questions at any time, day or night.

Sew silk & leather like a pro

Sew silk & leather like a pro

  • Handle special materials with ease
  • Enjoy superb fabric feed
  • Optimum visibility while sewing
The innovative BERNINA Dual Feed is easily engaged when needed and tucks completely out of the way when it’s not.

Mit der BERNINA 740 werden Nähträume wahr

The B 740 won over Swiss designer Mathias Ackermann right from the start:

"Working with a BERNINA has an inspirational effect on my designs. I love working with the BERNINA 740, and not just because of its well-engineered technology. Features such as the threader and the BERNINA Stitch Regulator thrill me to bits. What’s more, its versatility inspires me with new ideas, and its user-friendliness is simply brilliant. It also sews the finest fabrics, effortlessly"

Personal advice at your Local BERNINA Store

Over 2,000 BERNINA Stores worldwide offer valuable services to all our customers. Your local BERNINA Store is there to proudly help you, with advice on machines and accessories that best suit your needs, selection of BERNINA Embroidery Software and also in servicing your BERNINA.

Features & Functions

  • Overview
  • Sewing & Quilting
  • General Features
  • Stitches
BERNINA 740

Note:
Not all models and accessories are available in all countries. We reserve the right to make changes in both features and design.

Centrally Located Color Touch Screen 4.3” / 10 cm
BERNINA Dual Feed
Hook system BERNINA Hook
Automatic Presser Foot Lifter
Automatic Thread Cutter
Adjustable Presser Foot Pressure
Maximum stitch width in mm 9
Start/stop button (stitching without foot control)
Pivot / hover function

Product brochure – All information at a glance

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Note:
Not all models and accessories are available in all countries. We reserve the right to make changes in both features and design.

Maximum sewing speed (stitches per minute) 1000
Maximum stitch width in mm 9
Stitch length maximum in mm 6
Needle positions 11

Needle positions

Multiple Needle Positions allow for very precise sewing.
Automatic buttonhole
Manual multi-step buttonhole
Import/Export Stitches via USB

Import/Export Stitches via USB

To import and export sewing stitches via a USB stick.
Memory (short-term/altered stitches)
Creative consultant

Creative consultant

Access Tutorials for sewing techniques and use Creative Consultant for sewing different fabrics successfully.
Drag & Drop

Drag & Drop

Simple drag and drop allows for easy positioning of sewing combinations and/ or embroidery motifs. Swipe the layer to eliminate motifs.
Pattern repeat (up to 9) 1-9
Pattern start/end function
Pattern end programmable
Pattern mirroring
Elongation

Product brochure – All information at a glance

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Reverse sewing
Automatic securing function
Programmable Securing Function
BSR functionality, straight stitch and zigzag

BSR functionality, straight stitch and zigzag

The patented BERNINA Stitch Regulator (BSR) provides consistent free-motion stitching even at high speeds. Select straight stitch and zigzag free-motion stitching with the BSR.
Start/stop button (stitching without foot control)

Start/stop button (stitching without foot control)

As an alternative to the traditional foot control, start sewing, quilting or embroidering using the Start/Stop button.
Pivot / hover function
Number of stitch patterns (incl. alphabet) total 800
Sewing alphabets 5
Decorative stitches total 200
Button sew-on program
Buttonholes (incl. eyelet) total 11
Utility stitches total 29
Quilting stitches total 23
Darning programs 2
Sewing space to the right of the needle 10”
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Sewing space to the right of the needle

More sewing and embroidery space to the right of the needle offers comfort and more maneuverability when stitching large and small projects.
Workspace Height 5"
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Workspace Height

The extra height presents more space for quilts and spacious large projects and makes sewing easier in general.
Centrally Located Color Touch Screen 4.3” / 10 cm
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Centrally Located Color Touch Screen

Everything at eye level; it is clear and easy to use. Can be used with fingertip or touchpen and offers touch-scroll selection. Display and backround color can be customized and the screen brightness can be set according to your needs.
Multi-function Knobs
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Multi-function Knobs

Easily accessible knobs for making stitch adjustments before and during sewing in .05 increments for smooth stitch transitions. Used in embroidery for composing and design alterations.
LED Sewing Light 30
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LED Sewing Light

Bright illumination in the needle area and over the freearm. On some machines the brightness is adjustable.
Semi-automatic Needle Threader
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Semi-automatic Needle Threader

Easy threading of the needle.
Manual Thread Cutters 3
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Manual Thread Cutters

Conveniently positioned thread cutters in the area of the bobbin case, the bobbin winder motor and the needle to cut off thread ends.
Total Stitch Control

Total Stitch Control

Permanent or temporary altering of length, width, needle position and other creative functions of all stitches - even while sewing.
BERNINA Adaptive Thread Tension

BERNINA Adaptive Thread Tension

Once the tension is set according to the fabric and thread used, the thread tension is constantly monitored and adjusted automatically, if needed, resulting in the finest stitching.
BERNINA Dual Feed
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BERNINA Dual Feed

BERNINA Dual Feed ensures even feeding of hard-to manage fabrics with beautiful results.
Hook system BERNINA Hook
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Hook system

The CB Hook is the traditional BERNINA mechanism that produces the legendary BERNINA stitch quality at 5.5 mm wide.

The BERNINA Rotary Hook offers the same stitch quality at 9 mm stitch width and bobbin thread monitoring.

The innovative BERNINA Hook maintains legendary BERNINA stitch quality at 5.5 mm and 9 mm stitch widths. An easy bobbin case insertion and large capacity bobbin make this ideal.

The M Class BERNINA Rotary Hook for Longarm machines ensures the legendary BERNINA stitch quality, even at high speeds.
Jumbo Bobbin with 70 % more Capacity
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Jumbo Bobbin with 70 % more Capacity

More thread on the bobbin ensures significantly fewer interruptions in sewing, which is particularly helpful for large quilts or when embroidering.
Bobbin Winding while Sewing/Embroidering

Bobbin Winding while Sewing/Embroidering

Fast winding of the bobbin, even while sewing.
Powerful DC Motor

Powerful DC Motor

Full power at all speeds provides for consistent stitching on multiple layers and heavy fabrics.
Hammer Mode

Hammer Mode

Built-in mechanism that drives the needle to stitch through more than 30 layers of fabric. The needle pulsates through the fabric to form the stitch.

Product brochure – All information at a glance

Download now
BERNINA Free Hand System (FHS)
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BERNINA Free Hand System (FHS)

Knee operated lever raises the presser foot, lowers the feed dog and releases the thread tension keeping your hands free for guiding the fabric and the height for the fabric passage increases so that even thick layers of fabric can be easily pushed under the presser foot.
BERNINA Foot Control
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BERNINA Foot Control

Consistent control and a back-kick function to raise and lower the needle. One single push onto the front sews one stitch, one heel push makes the needle move up or down.
Thread-up Command
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Thread-up Command

Push the needle up/down button to lower and raise the needle to bring the bobbin thread to the top of the fabric so the threads can be secured manually. Perfect for quilting and free-standing lace.
Automatic Presser Foot Lifter

Automatic Presser Foot Lifter

Convenient automatic presser foot lowering and raising. Press the foot control to lower the presser foot, and sewing or embroidering can be started. At the end of the sewing or embroidery process, the foot is raised automatically.
Automatic Thread Cutter
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Automatic Thread Cutter

The upper and lower threads are cut automatically or at the touch of a button. The top thread is carried to the back side of the fabric. Program 2 types of tie-offs.
Adjustable Presser Foot Pressure
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Adjustable Presser Foot Pressure

Adjust the presser foot pressure to eliminate skipped stitches and wavy seams on knits.
Needle Reminder

Needle Reminder

To save the settings for the needle type used.
Upper Thread Sensor

Upper Thread Sensor

Indicates when the upper thread breaks or runs out.
Tutorial
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Tutorial

Access Tutorials for sewing, quilting and embroidery techniques. Also provides information about threading, needles and other including animation videos.
On-screen Help
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On-screen Help

Use the ‘?’ to identify functions and stitches. Built-in animations lead you through processes and provide reminders.
eco Mode

eco Mode

The eco mode saves energy and provides a child safety lock.
Retractable Feed Dog
Slide speed control
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Slide speed control

Regulate the speed with the Slide Speed Control.
Machine weight 30.9 lb
Machine size 20.5″ / 8.4″ / 14.1″
  • Practical Stitches

  • Buttonholes

  • Decorative Stitches

  • Quilt Stitches

Accessories

Unleash your creativity with the included accessories and be prepared for any creative challenge with a huge variety of optional accessories

  • Included
  • Compatible
Show all Hide all

Note:
Not all models and accessories are available in all countries. We reserve the right to make changes in both features and design.

Tutorials

  • BERNINA 740: The best technology for sewing and quilting

    Feature packed and fabulous! The BERNINA 740 combines innovative functions and features with an extra-large work area and intuitive touchscreen control. The extended freearm offers 254 mm of space to the right of the needle, and the fast and quiet BERNINA Hook sews high-precision stitches up to 9 mm in width. The bobbin holds up to 70 % more thread than standard bobbins, and thanks to the integrated BERNINA Dual Feed, hard-to-manage and fine fabrics, or multiple layers, can be used seamlessly to achieve extraordinary results.

  • BERNINA 740 1/8: First steps

    The BERNINA 720, 740 and 770 QE allow even absolute sewing novices to achieve excellent results. This video tutorial will take you through setting up your BERNINA, step by step. This ranges from threading to replacing the presser foot – all done in a few simple steps. The generously proportioned and ultra-clear touch screen with touch stylus pen also means it couldn’t be easier to change settings, such as the winding speed and selected stitches. The scroll function facilitates easier and more intuitive navigation through the program, and tips and further information on the individual functions and stitches are a click away via the Help function. The set-up program also features numerous options for individual settings, which gives you the chance to customise the BERNINA completely in line with your own wishes and preferences – from the language setting and the display colour scheme to the sound settings.

  • BERNINA 740 2/8: Change stitches

    The BERNINA 720, 740 and 770 QE make sewing decorative seams fun! Simply use the touch pen to pick out your choice of stitch on the large and clear display and then adjust the width and length of the stitch with the practical multifunction knobs. The decorative stitch menu lets you select your preferred choice of stitch from numerous available options. But that’s not all – you also have plenty of extra scope to fine-tune the selected stitch to get it just the way you want it, play around with the stitch density and length of the pattern or create a mirror image. All this can be configured comfortably on your display, which also lets you preview what the modified stitch will look like beforehand.

  • BERNINA 740 3/8: Combining letters and stitches

    As you will see in this tutorial, sewing text is child’s play with the BERNINA 720, 740 and 770 QE, even for total beginners. Simply select a font and type in the text that you want to sew. It is particularly quick and convenient thanks to the clear display and easy handling with the touch pen stylus. Once you have decided on a stitch, you can continue configuring the entire combination until you are satisfied with the end result. To make things easier, you can also use the preview function which illustrates the combination on the display. If your creation looks the part, the combination you have input is then automatically sewn. If you want to reuse your design at a later stage, it is easy to open your personal program and store your combination permanently.

  • BERNINA 740 4/8: Sewing buttonholes and sewing on buttons

    Sewing buttonholes and sewing on buttons is a breeze with the BERNINA 720, 740 and 770 QE. All you have to do is choose the buttonhole you want from the menu and then configure the cutting width using the multifunction knobs. BERNINA has also included a particularly smart feature to make sure the buttonhole fits: you can hold the button against the display and then use the multifunction knobs to configure the right button size. Once the buttonhole has been programmed, use the BERNINA buttonhole foot with slide to sew the buttonholes in a single step. This can be repeated as often as you want. You can also save the data for subsequent use. Finally, the optional presser foot number 18 or 20/20C and the button-sewing program make the process of sewing on buttons just as easy.

  • BERNINA 740 5/8: Sewing with the BERNINA Stitch Regulator (BSR)

    Free-motion sewing and quilting – creative techniques that allow you extraordinary scope to create new designs. The BERNINA 720, 740 and 770 QE will double your sewing fun, because the BERNINA stitch regulator, or BSR for short, makes free-motion quilting child’s play. The BSR foot makes each stitch exactly the same length during free-motion sewing, resulting in a neat and even stitch pattern. After attaching the stitch regulator, you can access configuration options via the display. Novice quilters will appreciate the BSR mode 2, which stops the BERNINA when the fabric is not moved. Letting you work with reassurance and full focus on your sewing piece. All three models offer BSR functionality. The BERNINA 770 QE includes the BERNINA stitch regulator as an accessory on delivery, while it is an optional add-on extra for the BERNINA 720 and 740.

  • BERNINA 740 6/8: Sewing with Dual Feed

    The BERNINA Dual Feed – one of the smartest and most helpful features you’ll find on the BERNINA 740 and 770 QE. In this tutorial we will show you what this clever helper can do. With simultaneous upper and lower fabric feeds, the Dual Feed allows for precise seam tracking and guarantees accurate results, even with multi-layer, extra-thick or difficult to move textiles. The video instruction clearly shows you how to use it during patchwork or quilting work. It also shows how to successfully handle sewing work when accuracy is crucial, for example when you have to handle patterned fabrics. With multiple fabric layers, the BERNINA Dual Feed feature prevents the individual layers from shifting against each other, even with slippery or badly moving materials such as leather, viscose, silk or elastic. You will be astounded at just how easy and convenient sewing can be with the Dual Feed.

  • BERNINA 740 7/8: Sewing in zippers

    Sewing in zippers is a task few look forward to. But with the technology of the BERNINA 720, 740 and 770 QE machines it can be a pleasure, as our video tutorial demonstrates. Simply select the type of fabric and the zipper from the display. The BERNINA then automatically calculates the optimal settings for the stitching and needle position. All you need to do then is to pin the zipper to the fabric, attach presser foot number 4 or 4D and follow the instructions. You have even more control over the sewing process with the needle-stop function. Sewing in the zipper is now almost as if by magic – all with the BERNINA precision you have come to know and love.

  • 8/8 BERNINA 740: Care and cleaning

    The designers have thought of your comfort when it comes to cleaning and caring for the BERNINA 720, 740 and 770 QE. In this video tutorial, we will show you how easy it is to look after your BERNINA and ensure many years of trouble-free operation. All parts prone to deposition of dust and textile fibres during sewing are easily accessible and can be cleaned with minimal effort using the care set provided in the delivery package. The instructions show you step-by-step how to prepare your BERNINA for the cleaning process, how to clean and care and the right place to apply a few drops of oil to ensure friction-free, smooth running of components. Simply spread the oil by running a few blank stitches through the unit – and your BERNINA is once again ready for your textile creations.

  • The BERNINA hook – the heart of the BERNINA 7 Series

    The heart of the BERNINA 7 Series features a novel, centrally placed driver, which allows the BERNINA Hook to run fast yet quietly. The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds up to 70% more thread than standard bobbins allowing you to sew longer without interruption.

  • BERNINA 740: The best technology for sewing and quilting

    BERNINA 740: The best technology for sewing and quilting

  • BERNINA 740 1/8: First steps

    BERNINA 740 1/8: First steps

  • BERNINA 740 2/8: Change stitches

    BERNINA 740 2/8: Change stitches

  • BERNINA 740 3/8: Combining letters and stitches

    BERNINA 740 3/8: Combining letters and stitches

  • BERNINA 740 4/8: Sewing buttonholes and sewing on buttons

    BERNINA 740 4/8: Sewing buttonholes and sewing on buttons

  • BERNINA 740 5/8: Sewing with the BERNINA Stitch Regulator (BSR)

    BERNINA 740 5/8: Sewing with the BERNINA Stitch Regulator (BSR)

  • BERNINA 740 6/8: Sewing with Dual Feed

    BERNINA 740 6/8: Sewing with Dual Feed

  • BERNINA 740 7/8: Sewing in zippers

    BERNINA 740 7/8: Sewing in zippers

  • 8/8 BERNINA 740: Care and cleaning

    8/8 BERNINA 740: Care and cleaning

  • The BERNINA hook – the heart of the BERNINA 7 Series

    The BERNINA hook – the heart of the BERNINA 7 Series

Frequently Asked Questions

Can I use off-brand bobbins?

We recommend to use only BERNINA quality bobbins because using off-brand bobbins can cause unsatisfying thread tension and other problems.

How often should the machine be oiled?

The frequency of oiling depends on the number of the sewn stitches. We recommend to place a drop of oil onto the hook race before sewing for a longer period, but at least when the machine prompts you. When sewing bigger projects, you can oil the machine once a day.

The machine is running very slow.

Check the slide speed control on the front of the machine and move to the right. Here you can set the  maximum speed setting when sewing with the foot control or use it to adjust the speed when working with the start/stop button.
 

What should I do if the message with gears appears?

Cut off the upper thread, raise the presser foot, carefully lift the fabric to cut off the lower thread and any twisted threads. Do not pull! Remove the fabric. Remove the bobbin case, open the hook to check whether any thread is tangled in the hook area and remove it. Also check whether there is any thread under the needle plate. Replace the hook, bobbin case, bobbin and needle plate. Check whether the upper thread is threaded correctly and rethread if necessary.

The screen is not responding

The screen needs calibrating. Select "Setup", "Machine settings" and "Display calibration" and follow the instructions on the screen.

Whats the use of the vertical spool pin?

Necessary when using a second thread for example sewing with the twin needle.
For stacked (parallel wound) threads, use the vertical spool pin to allow the thread to evenly feed off the spool.
Important: use the foam pad as base.

Support for your BERNINA 740

To ensure that you enjoy your BERNINA for as long as possible, we recommend that you read the detailed operating instructions. Further support information and firmware updates can be found on the support page.

Download manual Support page BERNINA 740

Personal advice at your Local BERNINA Store

Over 2,000 BERNINA Stores worldwide offer valuable services to all our customers. Your local BERNINA Store is there to proudly help you, with advice on machines and accessories that best suit your needs, selection of BERNINA Embroidery Software and also in servicing your BERNINA.